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Coca-Cola North America, Atlanta, is giving consumers the chance to refresh their coffee routine and enjoy an exclusive first sip of the brand’s top innovation of 2021.

Jack Daniel’s, a brand of Brown-Forman Corp., Louisville, Ky., is bringing artists straight to living rooms everywhere with “Crash the Couch,” a virtual music festival streaming Aug. 14-15 at 8 p.m. ET in support of musicians impacted by the COVID-19 pandemic. Brittany Howard of the Alabama Shakes, Cold War Kids and Nathaniel Rateliff will headline.

The readers of Beverage Industry had some tough choices for the Readers’ Choice: New Product of the Month poll for June. As a result, two winners were selected for the poll.

The Jack Daniel Distillery, Lynchburg, Tenn., released a special limited-edition Eric Church Single Barrel Tennessee Whiskey in celebration of its long-time friendship with the country music superstar.

Spindrift, Newton, Mass., released the Drifter Pack: A Spindrift Tasting Experience. This limited-edition 12-pack includes one of each of the brand's 11 flavors and two cans of the latest flavor release, Spindrift Pineapple

Keurig Dr Pepper (KDP) and Polar Beverages, jointly announced a long-term franchise agreement that will provide national distribution to Polar Seltzer sparkling seltzer waters across all channels through KDP's direct-store-delivery (DSD) and manufacturing network. 

Budweiser, a brand of St. Louis-based Anheuser-Busch, unveiled its first zero alcohol brew: Budweiser Zero. Developed and co-founded in partnership with NBA legend, entrepreneur and advocate Dwyane Wade, this zero-sugar, 50 calorie beverage has the same taste profile as Budweiser, but with zero percent ABV. 

Elijah Craig, a brand of Heaven Hill Distillery, Bardstown, Ky., launched Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey.

BODYARMOR, a brand BA Sports Nutrition, Queens, N.Y., announced a partnership with Atlanta Hawks All-Star Trae Young as the brand’s newest athlete partner.

Napa, Calif.-based Wine Ambassadors launched its Fine Wine Club, a multi-level marketing program whereby women and men who love their vino can get paid to share fine wines from the Napa and Sonoma regions of California. The venture is the brainchild of a group of Napa Valley entrepreneurs that includes winemakers, a vineyard owner, a cheesemaker and marketers.