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Keurig Dr Pepper (KDP) and Polar Beverages, jointly announced a long-term franchise agreement that will provide national distribution to Polar Seltzer sparkling seltzer waters across all channels through KDP's direct-store-delivery (DSD) and manufacturing network. 

Budweiser, a brand of St. Louis-based Anheuser-Busch, unveiled its first zero alcohol brew: Budweiser Zero. Developed and co-founded in partnership with NBA legend, entrepreneur and advocate Dwyane Wade, this zero-sugar, 50 calorie beverage has the same taste profile as Budweiser, but with zero percent ABV. 

Elijah Craig, a brand of Heaven Hill Distillery, Bardstown, Ky., launched Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey.

BODYARMOR, a brand BA Sports Nutrition, Queens, N.Y., announced a partnership with Atlanta Hawks All-Star Trae Young as the brand’s newest athlete partner.

Napa, Calif.-based Wine Ambassadors launched its Fine Wine Club, a multi-level marketing program whereby women and men who love their vino can get paid to share fine wines from the Napa and Sonoma regions of California. The venture is the brainchild of a group of Napa Valley entrepreneurs that includes winemakers, a vineyard owner, a cheesemaker and marketers. 

Nestlé Pure Life Purified Water, a brand of Nestlé Waters North America, Stamford, Conn., introduced Nestlé Pure Life Fruity Water, a new, flavored water collection.

Waterloo Sparkling Water, Austin, Texas, announced the latest addition to its line fruit-inspired sparkling waters: Lemon Lime.

The Coca-Cola Co., Atlanta, reported second quarter 2020 results and provided an update on strategic actions that are positioning the system to emerge stronger from the ongoing coronavirus pandemic. The Coca-Cola system remained agile in the second quarter, with a focus on maintaining a safe environment for employees while also providing necessary products and services to consumers, customers and communities during this unprecedented time, the company says.