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Home » Topics » Beverage News

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Molson Coors to distribute La Colombe RTD coffees

Deal latest move to expand beyond beer aisle
October 1, 2020

Through an exclusive partnership, Chicago-based Molson Coors Beverage Co. will distribute La Colombe Coffee Roasters' ready-to-drink (RTD) coffee products in the drug and convenience channels through its distribution network in 2021. La Colombe plans to fully transition its distribution for all channels to the Molson Coors network over time.


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Hard Rock Hard Seltzer

Hard Rock, Stewart’s Enterprises partner to release hard seltzer brand

Hard Rock Premium Hard Seltzer available nationwide this holiday season
October 1, 2020

Hard Rock International (HRI), Hollywood, Fla., announced a partnership with Stewart's Enterprises Inc., the exclusive licensee of the original Stewart's Root Beer brand, to bring Hard Rock Premium Hard Seltzer to fans nationwide later this year.


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New report shows national reduction in beverage calorie consumption

Independent analysis marks third consecutive year of notable calorie declines
September 28, 2020

Independent evaluator Keybridge LLC released its annual report on progress toward a nationwide goal, set by the beverage industry and the Alliance for a Healthier Generation, to reduce the calories and sugar Americans get from beverages. The report noted that 2019 saw the largest single-year reduction in calorie consumption and the third consecutive year of declines since the launch of the initiative.


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Wine Advent Calendar

Direct Wines releases Wine Lovers’ Advent Calendar

2020 edition provides consumers with taste tour wine regions
September 28, 2020

The popular Wine Lovers' Advent Calendar is returning nationwide for its third year, after selling out within weeks both years prior. Available from Direct Wines Inc., South Norwalk, Conn., the Wine Lovers’ Advent Calendar contains 24 187-ml bottles of wine.


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MTN DEW Outdoor Grants

MTN DEW honors outdoor conservation with grants for nonprofits

MTN DEW Outdoor Grant submissions taking place through Oct. 25
September 25, 2020

To celebrate National Hunting and Fishing Day, MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, announced it is supporting Heartland conservation and outdoor nonprofits with $100,000 in MTN DEW Outdoor Grants.


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Evan Williams Redesign

Evan Williams Bourbon family unveils new design

New bottles will be featured in future marketing programs
September 25, 2020

The Evan Williams Bourbon family, a brand family within Heaven Hill Distillery, Bardstown, Ky., announced its Evan Williams Black, Evan Williams Bottled-in-Bond and Evan Williams Flavors will receive a new signature bottle with updated label designs.


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Peace Tea Vote Cans

Peace Tea partners with Vote.org

RTD teas to feature icon that directs to registration-status webpage
September 23, 2020

Peace Tea, a brand of Atlanta-based The Coca-Cola Co., is encouraging its fan base to “Speak Your Peace” in the upcoming election through a partnership with Vote.org.


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Donald Kendall

Beverage community remembers Donald M. Kendall

Former PepsiCo executive passed away Sept. 19 at age 99
September 22, 2020

The family of Donald M. Kendall announced his passing. The former PepsiCo executive passed away Sept. 19 at the age of 99 of natural causes.


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Founders KBS Fudge Stout Beer

Founders Brewing releases KBS Maple Mackinac Fudge beer

Barrel-Age release features chocolate notes, maple syrup
September 21, 2020

Founders Brewing Co., Grand Rapids, Mich., announced that KBS Maple Mackinac Fudge will be the second variant to come from the brewery’s KBS brand. By amplifying the rich chocolate notes of KBS using Mackinac Fudge coffee, then adding maple syrup and aging it in oak bourbon barrels, Founders created a new take on the craft brewer’s barrel-aged classic, it says.


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RumChata Peppermint Bark

RumChata Peppermint Bark arrives ahead of holiday season

Liqueur brand also releasing special holiday gift set
September 21, 2020

RumChata, a brand of Agave Loco, Vernon Hills, Ill., is bringing the taste of peppermint bark to store shelves this holiday season.


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