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Although today’s day-to-day life has been upended by the COVID-19 coronavirus outbreak, it can be a nice distraction to find something else in which to focus your attention for a few moments. Beverage Industry will continue to post New Products to our website to highlight the innovations of today’s product developers. In line with that, the magazine also will continue to host its monthly online poll center on these releases.

Campari America, New York, announced a donation of $1 million to Another Round, Another Rally, a nonprofit that raises emergency funds for hospitality workers to support bartenders who are facing economic hardship due to the COVID-19 emergency. 

The Coca-Cola Foundation, the philanthropic arm of Atlanta-based The Coca-Cola Co., announced it is awarding a total of $13.5 million in grants to five nonprofit organizations that are working on the front lines of the U.S. and Canadian humanitarian response to the coronavirus pandemic.

PepsiCo Inc., Purchase, N.Y., it will provide enhanced benefits to all U.S.-based employees and additional compensation to U.S. frontline employees — the women and men who make, move and sell products — amidst the novel coronavirus (COVID-19) pandemic.

Bacardi Ltd., Hamilton, Bermuda, launched the hashtag #RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown.

St. Louis-based Anheuser-Busch, one of the country's largest sponsor of live sports and entertainment, announced that it will redirect sports and entertainment investments to its nonprofit partners to respond to the COVID-19 public health crisis. 

Oahu, Hawaii-based KO‘OLAU Distillery, makers of Old Pali Road Whiskey, announced it is shifting production to begin supplying hand sanitizer for critical services.