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Beverage NewsWine & Spirits

Glyph spirit brand add new flavor expressions

Launch coincides with All of the Spirit, None of the Rules campaign

Glyph Spice and Royal
October 6, 2020

San Francisco-based Endless West announced the addition of two new flavor profiles to the Glyph family: Glyph Spice and Glyph Royal. Like the original molecular spirit, Glyph Spice and Royal are crafted “note by note” in less than 24 hours using flavor and aroma molecules extracted from efficient sources in nature, according to the company.

Inspired by an American bourbon, Glyph Spice is described as a medium-bodied spirit with notes of nutmeg, cassia, oak spice, caramel undertones and banana aromas, the company says. It is crisp and carries an earthy, savory finish. Meanwhile, taking inspiration from a sherry cask aged Scotch, Glyph Royal is full-bodied with notes of coffee, dried fruit, burnt sugar, almond skin and sherry, and ends with a light twist of citrus, it adds.

In addition to the new flavors, the company will be promoting the Glyph range under the brand's new marketing campaign All of the Spirit, None of the Rules, in which it will celebrate the everyday societal rule breakers and benders — those who live their lives on their own terms.

"Who says time is necessary to make a fantastic spirit?" said Alec Lee, Endless West's chief executive officer, in a statement. "We've been supported and inspired by a number of open-minded, creative folks in the industry and beyond. Like Glyph, we want to highlight people who are doing things their own way."

Glyph Original, Spice and Royal are available in standard 750-ml bottle sizes that retail for $25-30 each, and are available for purchase online via endlesswest.com/glyph/find-glyph/ and in select states.

KEYWORDS: craft spirits spices

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