Winner will receive trip to Tales of the Cocktail event
March 14, 2018
Brockmans Gin, Woking, U.K., is once again inviting bars from the around the world to enter their best Brockmans Gin cocktail as part of a competition to find the best ‘Brocktail’ for World Gin Day on June 9.
7-ounce option opens drinking occasions for light beer brand
March 12, 2018
Michelob ULTRA, a brand of St. Louis-based Anheuser-Busch, unveiled 7-ounce bottles, bringing consumers a Michelob ULTRA offering at a portion that will fit their needs any night of the week. With 55 calories and 1.5 carbs, Michelob ULTRA’s 7-ounce packaging is a beer solution to keep the weeknight light, the company says.
Laughing Man Coffee, a brand of Waterbury, Vt.-based Keurig Green Mountain Inc., announced a brand refresh and new marketing campaign, “Make Every Cup Count,” to celebrate its mission to deliver premium coffee and give back to the farmers who produce it.
Uncaged inspired by craftsmanship, Zac Brown Band's album
March 6, 2018
Z. Alexander Brown wines announced the national launch of Z. Alexander Brown 2017 Uncaged Sauvignon Blanc from Grammy award-winning musician Zac Brown and Napa Valley Winemaker John Killebrew. The new varietal is the second white wine to join the portfolio following the release of 2016 Santa Lucia Highlands Uncaged Chardonnay in January.
Los Angeles-based Reed's Inc., the manufacturer of natural, handcrafted Virgil's Root Beer and Reed's Ginger Beer, will unveil its new Virgil's Zero Sugar product line at Natural Products Expo West, which will take place March 9-11 at the Anaheim Convention Center in Anaheim, Calif.
Organic, plant-based beverages will be available in June
March 5, 2018
Zola, San Francisco, announced the launch of its new Organic Sparkling Energy Waters, as the next step in the company’s plant-based functional beverage innovation.
Branding to appear on Pritchett’s Top Fuel Dragster
February 26, 2018
Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, announced the brand’s sponsorship of the National Hot Rod Association (NHRA) Top Fuel Dragster driven by Leah Pritchett.
Special-edition Black Label will donate to organizations supporting women’s causes
February 26, 2018
Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, unveiled Jane Walker, the first-ever female iteration of the brand's iconic Striding Man logo. The Jane Walker icon will debut on a special-edition offering of the brand’s Black Label blend.
New beer launches with sports marketing partnership
February 26, 2018
Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, unveiled the newest innovation to join the Ultra family: Michelob Ultra Pure Gold. Michelob Ultra Pure Gold is made with organic grains and offers a refreshing taste with only 85 calories and 2.5 carbohydrates, the company says. Like Michelob Ultra, the new brew will be free from artificial colors and flavorings.