Sparkling Ice debuts caffeinated line
Sparkling Ice +Caffeine will launch in January 2019
Sparkling Ice, a brand of Preston, Wash.-based Talking Rain Beverage Co., launched its first line of caffeinated products, Sparkling Ice +Caffeine, at the 2018 National Association of Convenience Stores Show (NACS), Oct. 8-10 in Las Vegas. Featured in the Cool New Products Showcase, Sparkling Ice +Caffeine is the newest product line to be added to the brand's portfolio.
The 16-ounce cans are available in five flavors: Black Raspberry, Blue Raspberry, Triple Citrus, Strawberry Citrus and Orange Passionfruit.
"We're constantly working to expand our product offerings to meet consumer demand," said Chris Hall, chief executive officer of Talking Rain Beverage Co. "Since we're seeing a surge of consumer demand for caffeinated products in the industry, we wanted to leverage our expertise for making zero-calorie sparkling waters that consumers love with an added boost of caffeine. A departure from our one-size-fits-all approach, we're excited to reach a new audience of consumers through the launch of our Sparkling Ice +Caffeine 16-ounce cans, while continuing our ongoing partnerships with convenience stores nationwide. Our distribution network has been particularly excited for the introduction of this immediate consumption solution."
Sparkling Ice +Caffeine contains 70 mg of caffeine, zero sugar, zero calories, antioxidants and vitamins. The new product retails for $1.89 a can and will be rolling out to retailers nationwide starting in January 2019.