In collaboration with HBO and “Game of Thrones,” Johnnie Walker, a brand of Diageo North America, Norwalk, Conn., unveiled the new White Walker by Johnnie Walker. The limited-edition Scotch whisky is inspired by the most enigmatic and feared characters on the show — the White Walkers — the company says.
Known for their icy blue eyes and led by the Night King, the undead army of White Walkers have emerged from the Frozen North bringing with them the chill of winter and now a limited-edition whisky that evokes their icy world, according to the company. Created by whisky specialist George Harper, alongside the small team of expert blenders at Johnnie Walker, this whisky is best served directly from the freezer, it adds.
The bottling features an icy white and blue design along with the iconic Johnnie Walker Striding Man now fashioned in armor to fit in among the ranks of the Night King's forces, the company says. Utilizing temperature-sensitive ink technology, fans will be reminded that "Winter is Here" from an unexpected graphic icy reveal on the bottle when frozen.
The Scotch has notes of caramelized sugar and vanilla, fresh red berries with a touch of orchard fruit and features Single Malts from Cardhu and Clynelish, the company says. Blender George Harper used the Frozen North as his starting point for creating White Walker by Johnnie Walker. "Whiskies from Clynelish have endured long Scottish winters, not dissimilar to the long periods endured by the Night's Watch who have ventured north of the wall, so it was the perfect place to start when creating this unique whisky,” Harper said in a statement.
Jeff Peters, vice president of licensing and retail at HBO, added: "We knew there was fan appetite for a ‘Game of Thrones’ whisky and once we saw the vision from Johnnie Walker for a way to collaborate we knew the idea was perfect and the time was now. From the beginning, they understood that we wanted to create something special, and they've accomplished that with White Walker by Johnnie Walker. We're confident fans will enjoy sipping this delicious whisky as they wait for season eight and beyond.”
Featuring a 41.7 percent alcohol-by-volume content, White Walker by Johnnie Walker will be available globally, including in all major airports, starting October 2018 until supplies last with a U.K. SRP: £32.00 for 750-ml bottle.