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Tiger Beer Uncaged Heroes

Tiger Beer details ‘uncaged’ campaign

Beer brand celebrates local heroes
April 13, 2018

As part of its latest campaign, Tiger Beer, a brand within White Plains, N.Y.-based HEINEKEN USA’s Five Points Trading Co., takes the idea of “uncaging” beyond emerging talent to local heroes and focuses it on a specific type of creative: those whose bold approach to their craft serves a good cause.


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2018 Food Safety Summit marks 20th year

April 13, 2018
For the 20th year, the Food Safety Summit will provide an in-depth schedule of education sessions when it returns May 7-10 to the Donald E. Stephens Convention Center in Rosemont, Ill
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Minute Maid announces new campaign

Marketing program encourages imperfect family moments
April 10, 2018

Minute Maid, a brand of Atlanta-based The Coca-Cola Co., announced a new brand campaign that encourages parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.”


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Bud Light Lime and Orange

Bud Light expands citrus portfolio

Beer brand reformulates Bud Light Lime, releases Bud Light Orange
April 10, 2018

Bud Light, a brand of St. Louis-based Anheuser-Busch, is expanding the brand’s citrus portfolio with a reformulated Bud Light Lime and the addition of Bud Light Orange. Both light lagers are brewed with real lime and orange peels, and deliver a clean and crisp taste that highlights natural citrus flavors in every sip, the company says. 


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