Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsBeer

Lakefront Brewery continues Black Friday beer tradition

Craft brewer releases 2018 varietal, XXX Vintage Reserve

Black Friday Beer
November 20, 2018

For the past eight years, Milwaukee-based Lakefront Brewery has released its Black Friday beer. “In the world of independent craft, our Black Friday release has become the gold standard for special beer releases,” said Michael Stodola, brand Manager for Lakefront Brewery, in a statement. “Barrel-aged, imperial stouts have become ubiquitous in our little cosmos; however, our Black Friday release parties have transcended to pilgrimage level.”

On Nov. 23, Lakefront Brewery will release both the 2018 vintage of its famed, Black Friday beer, and the Black Friday XXX Vintage Reserve, created with 2015, 2016 and 2017 Black Friday. These beers will only be available to purchase Nov. 23 at Lakefront Brewery. Each and every year, Lakefront sells out its entire inventory of 6,000 total bottles around noon. “It’s a very special day — to have people come on down and share our beer, our food and avoid the hassle of Christmas shopping. Or at least put it off for a few more hours,” said Russ Klisch, president and owner of Lakefront Brewery.

The regular 2018 Black Friday is 13.32 percent alcohol by volume. It’s been bourbon barrel-aged for 10 months and promises notes of vanilla, chocolate, cherry and booze, the company says. “You’re not going to mow the lawn, wipe your forehead and down a Black Friday,” Stodola said. “These beers are the special occasion, sharing with friends, dinner party beers.”

The Black Friday XXX Vintage Reserve boasts a 13.82 percent alcohol by volume and double-downs on the flavor by age and mellowness of the liquid, it adds. Stodola added, “The XXX Vintage Reserve is the special occasion all by itself.”

Lakefront Brewery’s doors will open at 8 a.m. CST. Thousands of folks will walk through and many will begin lining up, outside the 1872 N. Commerce brewery, as early as the night before, according to the company. Customers can purchase up to three 22-ounce bottles of the 2018 Black Friday for $20 each, and one bottle of the Black Friday XXX Vintage Reserve, which features a large, blue retail tag graphic, for $30. A combo four-pack will be on sale for $90 while supplies last.

In addition to the special beers and Black Friday gear, food truck the Curd Wagon will be kicking out breakfast for all those in line. “It’s the largest early-morning party in Milwaukee. In November. On Black Friday. Ever.,” Stodola said.

KEYWORDS: Black Friday craft beer Lakefront Brewery

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Wine & Spirits
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Sting Energy

PepsiCo, Sting Energy unveil global partnership with Formula 1

top 100 beverage companies

Top 100 Beverage Companies of 2024

people drinking Wynk

Mindful drinking prompts growth for THC beverages

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

June 26, 2025

FAST. FOCUSED. FUELED: Delivering Energy Consumers Can Feel

Learn how to formulate products that deliver the energy experiences that people want, and keep them coming back for more.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Fresh Haze by Deschutes Brewery - Beverage Industry

    2018 Craft Beer Report: Craft beer market experiencing marginal growth

    See More
  • Hand-Family-Companies-Beverage-Industry.jpg

    2018 Wholesaler of the Year: Hand Family Companies

    See More
  • Atlas Distributing’s fleet makeup includes 15 Ford Transit Vans to support its merchandising fleet. - Beverage Industry

    Atlas Distributing tackles driver recruitment, retention

    See More

Related Products

See More Products
  • bigfood.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

  • nanoinbev.jpg

    Nanoengineering in the Beverage Industry 1st Edition

  • nonmilk.jpg

    Milk-Based Beverages 1st Edition

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing