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Strongbow Hard Ciders, a brand of White Plains, N.Y.-based Heineken USA, is bringing back by popular demand Original Dry.

SodaStream International Ltd., Airport City, Israel, created limited-edition bottle “hats” to coincide with the celebration of the May 19 Royal couple’s wedding.

Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes. Using the hashtag #WhatTheFlavorSweeps, fans can vote on their mystery flavor guesses and be entered for a chance to win $45,000 worth of prizes, the company says. Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes.

D.G. Yuengling & Son Inc., Pottsville, Pa., launched Spread Your Wings, a new brand campaign and tag line designed to engage consumers. The launch of the advertising campaign is the first driven largely by Yuengling's sixth generation: Jen, Debbie, Wendy and Sheryl Yuengling. 

Absolut, a brand of Paris-based Pernod Ricard, has unveiled its new summer, limited-edition bottle: Absolut America. 

Starbucks Corp., Seattle, will form a global coffee alliance with Nestlé S.A. to accelerate and grow the global reach of Starbucks brands in consumer packaged goods (CPG) and foodservice. With a shared commitment to ethical and sustainable sourcing of coffee, this alliance will transform, expand and elevate the at-home and away-from-home coffee and related categories around the world, the company says.

Birra Moretti, a brand of Five Points Trading Co., White Plains, N.Y.,, has teamed up with Bocce for the second year in a row.