Gene Simmons, Rock and Roll Hall of Famer and co-founder of KISS, launched a premium soda line called Money Bag Sodas this month in cooperation with Niagara Falls, N.Y.-based Rock Steady Sodas Inc., a subsidiary of Johnnie Ryan Bottling Co.
According to Paul Janik Jr., president of Rock Steady Sodas, the new line of premium sodas are made with all-natural flavors, colors and sweeteners, and are packaged in eco-friendly glass bottles adorned with detailed painted labels.
"Paul and John have an impeccable work ethic, as well as a prowess in the premium soft drink marketplace," Simmons said in a statement. "The incredible flavor profiles they created and collectible packaging will be a crowd pleaser. I am very proud of Money Bag Sodas and excited about my foray into the soda business."
The Money Bag Sodas line initially includes a Cola, Diet Cola, Root Beer and Ginger Ale. Additional flavors are in the works, along with a line of premium fountain sodas.
Among the retail outlets that are carrying or plan to carry Money Bag Sodas are 7-Eleven stores, Wegmans, Tops Friendly Markets, and Rocket Fizz Soda Pop and Candy Shop kicking off in the Northeast and Los Angeles markets and expanding nationwide. 7-Eleven Stores also will exclusively carry a Money Bag Sodas Cream Soda flavor.
Money Bag Sodas is positioned in the specialty soda category. Packaged in glass soda bottles, Money Bag Sodas are bundled in vintage-style four-packs with custom crowns, the company says.