L.A. Libations invests in Cave Shake
Beverage accelerator joins Cave Shake Board
Los Angeles-based Cave Shake, innovator of a ready-to-drink (RTD) ketogenic shake, announced its partnership with beverage accelerator L.A. Libations.
“We are excited to team up with L.A. Libations. Their best-in-class industry relationships and experience have already had a very positive impact on our company,” said Holly Heath, chief executive officer (CEO) of Cave Shake, in a statement. “From strategy to operations, finance and market execution, they are helping take our company to the next level. We just love working with their entire team.”
Cave Shakes are vegan, dairy-free and have no sugar added. With the help of L.A. Libations, its four flavors — Vanilla, Chocolate, Strawberry and Coffee — are in Southern California’s natural & specialty retailers such as Bristol Farms, Lazy Acres, Lassens, Whole Foods and Erewhon, it says.
“We really believe in the team and the brand itself. The volume per outlet numbers are higher than we have ever seen. There is really nothing out there like Cave Shake, and consumers and retailers are screaming for the brand as it satisfies a real gap in the market.” said L.A. Libations CEO Danny Stepper, in a statement.
Cave also has released new products like their recent Coconut Pecan Collagen refrigerated Cave Bars, which will hit retailers later this year.
L.A. Libations is confident in taking the brand nationwide and have already seen positive interest from retailers during their Taste Tomorrow innovation summits, it says.
This partnership comes as Cave Shake looks to expand beyond Southern California and build the infrastructure required to scale a fast-growing beverage brand, it states. As part of their investment, L.A. Libations also will be joining the company’s Board of Directors.