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Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, announced the release of the Johnnie Walker Blue Label Year of the Dog limited-edition bottle in celebration of the Lunar New Year. As part of the brand's Pioneering Spirit Series, Johnnie Walker continues to pay homage to the traditions of Asian culture and the lasting heritage of the Chinese Zodiac, the company says.

Seattle-based Starbucks Corp., in partnership with St. Louis-based Anheuser-Busch, has begun shipping all Teavana Craft Iced Teas to grocery and convenience retailers nationwide. 

In celebration of National Green Juice Day (Jan. 26), cold-pressed, high-pressure processed juice brand Evolution Fresh, a product of Seattle-based Starbucks Coffee Co., is celebrating the holiday in veggie-centric ways that inspire health and wellness in the New Year.

French Champagne Piper-Heidsieck, which is imported to the United States by Lake Bluff, Ill.-based Terlato Wines, announced its return as the sole Champagne to be served during the 90th Oscars awards season. To mark this milestone year, Piper-Heidsieck created a limited-edition magnum bottle commemorating the Golden Age of Hollywood.

Tiger Beer, a brand of Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced that it is uncaging celebrations in 2018 for the Lunar New Year through retail and on-premise programming and artwork that celebrates the Year of the Dog. The artwork tells a story that celebrates the old and the new in order to reignite the appreciation and understanding of festive traditions shared with family and friends, the company says.

The start of the new year is when many people re-evaluate their eating and drinking habits. That mindset also seemed to resonate with the readers of Beverage Industry when they were casting their votes for the Readers’ Choice New Product of the Month poll for December 2017.