S.Pellegrino releases aluminum can format

Sparkling mineral water brand develops Taste Guide

S.Pellegrino Sparkling Natural Mineral Water, a brand of Stamford, Conn.-based Nestlé Waters North America, introduced sleek cans to its product lineup.

The new can design draws inspiration from classic S.Pellegrino bottles, including the brand's green hue and red star, all overlaid on metallic silver, the company says. S.Pellegrino Natural Mineral Water is filtered for more than 30 years by the Italian Alps and bottled at the source in Bergamo, Italy. As a nod to the brand’s heritage, a striking image of the beautiful Art Nouveau building of San Pellegrino Terme set against the Alps mountain range is featured on new fridge pack packaging, as well as on the foil of its single-serve cans.

"The iconic S.Pellegrino bottle and famed sparkling mineral water have long been a staple on dining tables worldwide. Now with our new cans, we offer a whole new way to enjoy the signature taste of S.Pellegrino, wherever you enjoy food," said Danit Eisdorfer, group manager for S.Pellegrino, in a statement. "With the addition of S.Pellegrino in sleek, modern cans, any meal occasion can be transformed into something special."

In conjunction with the new packaging format, S.Pellegrino is promoting its Enhance Your Moments campaign and its digital Taste Guide platform developed in partnership with bon appetit magazine. S.Pellegrino Taste Guide offers insight into various culinary destinations, featuring content from chefs Daniela Soto-Innes of New York's ATLA and Cosme, and Sarah Hymanson and Sara Kramer of Los Angeles-based Kismet.

S.Pellegrino cans will be available nationwide in late August and for home and office delivery through ReadyRefresh by Nestlé in select markets. The sparkling water will be packaged in 330-ml cans in eight-can fridge packs for a suggested retail price of $6.99, and a single-serve format for on-the-go consumption.

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