Los Angeles-based The Coffee Bean & Tea Leaf introduced limited-edition “Bright Future” Blend Coffee and Tea for the back to school season to benefit local teacher projects. Available in-store and online through Sept. 30, $1 for each sale of the coffee and tea blends will help fund projects at schools around company-owned retail locations in California and Arizona, and participating franchise stores.
The Coffee Bean & Tea Leaf “Bright Future” campaign is part of the company’s Caring Cup Initiative, committed to supporting local communities including everyday heroes like teachers, the company says. The campaign will officially kick-off by funding three local school projects on https://www.donorschoose.org/ to support local teachers for the new school year and inspire students to maximize their learning potential, it adds.
The projects range from helping elementary school kids learn about college, to teaching students healthy “Farm to Table” cooking skills in support of their school vegetable garden, and encouraging Reading Every Day (RED). The remaining projects will be funded throughout the fall.
“The Coffee Bean & Tea Leaf is committed to supporting the teachers who dedicate their time, and often own money, to enrich their students’ education, and inspire them in all aspects of their lives,” said John Fuller, chief executive officer of The Coffee Bean & Tea Leaf, in a statement. “We appreciate the importance of giving back to teachers in the communities in which we serve, and are excited to partner with DonorsChoose.org to fund projects at our neighborhood schools.”
The exclusive “Bright Future” tea blend is an apple-inspired herbal infusion of rooibos, orange peel and a red crisp apple flavor, grown in the Eastern Cape of South Africa for a smooth and bright, creamy cup. The coffee blend is a bold, rich roast that combines medium roast Colombia coffee with a dark roast from Brazil resulting in a dark chocolate flavor and nutty finish, the company says.
Consumers can visit participating retail locations to purchase the product to enjoy, or donate back to local schools and write a special note on the bag or tin to Thank a Teacher. Guests are invited to share a photo using the hashtag #CupfulOfThanks and tag @TheCoffeeBean and hashtag #BrightFutureBlend.