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Broomfield, Colo.-based Silk, a brand of Danone North America, is adding a DHA omega-3 plant-based beverage line to its nutrition platform. Joining its Silk Protein beverage portfolio, the new DHA Omega-3 pea, oat and almond milk beverage is just in time for a healthy start to 2020, the company says.

The brewers at Samuel Adams, a brand of Boston-based The Boston Beer Co., plan to spice up the winter season with a new, brighter and smoother Cold Snap recipe, it says. The new Cold Snap showcases the brew’s signature blend of 10 exotic spices, fruits and florals: orange zest, vanilla, lemon zest, coriander, rose hips, hibiscus, plum, grains of paradise, anise and tamarind, the company adds.

Milestone Brands LLC, Austin, Texas, announced that it has entered a joint venture with Grupo PSA of Mexico, bringing Campo Bravo, a 100 percent agave tequila, to the United States.

Miller64, a brand of Chicago-based Molson Coors Brewing Co., is launching a new campaign introducing its Dry-ish January, a movement focused on enjoying a lighter, beer-ish kind of beer this new year. Miller64 is a lighter, beer-ish kind of beer with only 64 calories and 2.8 percent alcohol by volume.

Pittsburgh-based GNC Holdings Inc. announced the launch of MAD PONY ENERGY, available exclusively at the retailer and on GNC.com. Featuring nature-based extract NeuroFactor and 200 mg of caffeine, the new beverage is available in Cherry Berry, Orange Mango and Watermelon.

For consumers looking to participate in Dry January, beer drinking usually is not part of the equation. However, Heineken USA, White Plains, N.Y., is encouraging consumers to keep their alcohol-free pledge, but still with a beer in hand — Heineken 0.0. To support on-premise partners, the company introduced an integrated marketing program that incorporates the alcohol-free brew.

The year might be coming to a close soon, but that doesn’t mean the innovations in the beverage market have slowed down. Across all sectors of the alcohol and non-alcohol beverage market, brand owners continue to develop products that bring joy to consumers’ lives.