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Denver-based TINCUP America Whiskey is inspiring people to seek out extraordinary experiences in the great outdoors through the launch of the Backcountry Adventure campaign. 

Ménage à Trois, a wine brand that is wholly owned and operated by Napa Valley, Calif.-based Trinchero Family Estates, announced the limited release of Bourbon Barrel Cabernet Sauvignon.

Pep Talk, a brand of Minneapolis-based Make it Simple, continues to expand its retail footprint throughout the United States.

New Zealand wine brand Brancott Estate, Marlborough, New Zealand, has partnered with emerging UK designer Benjamin Craven to design four limited-edition labels for its Brancott Estate Marlborough Sauvignon Blanc 2018.

GT's Living Foods, Los Angeles, launched ALIVE, a line of adaptogenic teas inspired by Ayurvedic medicine. An infusion of three adaptogenic mushrooms, reishi, chaga and Turkey tail, is combined with select varieties of teas and a touch of raw apple cider vinegar. The result is a light, refreshing beverage that helps support the body's ability to fight stress and balance natural energy, the company says.

As consumers avidly are awaiting the summer season, their thirst for premium bottled water remains high. In the Readers’ Choice: New Product poll for April, Beverage Industry readers’ selected Poland Spring ORIGIN bottled water as their favorite new product release.

Newton, Mass.-based Spindrift Sparkling Water and brand ambassador and actress Kristen Bell launched a new summer campaign to accelerate the brand’s awareness and further distinguish itself from competition as the first sparkling water made with real-squeezed fruit, the company says.