Vaughan, Ontario-based Ignite Beverages Inc., a subsidiary of Ignite International Brands Ltd., announced the addition of ZRO, a performance beverage, to its expanding portfolio. The new release is on the heels of unveiling its vodka and pH9 alkaline water products.
"We've set out to be innovative in the beverage category with a diverse offering of premium beverages like nothing that's ever been done before," said President Curtis Heffernan in a statement. "We're excited to enter a new market segment and deliver our customers new best-in-class Ignite products."
IGNITE ZRO will launch with four flavors: BlueRasp BILZ, Peach Crisp, Purely Passion and TartBreaker.
IGNITE ZRO will be distributed within North America and available to purchase on the IGNITE Beverages website.