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Kombucha Heal-In

Kombucha Brewers International unveils give back program

Kombucha Heal-In helps deliver kombucha to frontline workers
May 5, 2020

Kombucha Brewers International (KBI), Los Angeles, has rallied the industry for a giveback program to help healthcare workers and food banks throughout the United States. The Kombucha Heal-In is a week-long initiative from May 5-11, with the goal of providing 100,000 bottles of kombucha to those on the frontlines as a way to protect and provide resilience for these most vulnerable populations, it says.


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Industry Issues

Events are rescheduled for fall 2020, spring 2021

May 5, 2020
BNP Media, the parent company to Beverage Industry, has been monitoring the evolving situation around COVID-19/Coronavirus, which is rapidly changing. The health and safety of its attendees, sponsors, vendors and staff at its events remains a top priority.
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High Noon Lime and Peach

High Noon Hard Seltzer adds flavors, teams with Barstool Sports

Lime, Peach flavors added to spirit-crafted hard seltzer brand
May 4, 2020

Modesto, Calif.-based E. & J. Gallo's High Noon Hard Seltzer announced the addition of two new flavors to their portfolio: Lime and Peach. As the brand prepares for summer, High Noon also announced a media partnership with Barstool Sports, a next-generation sports media company.


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Last Drop

Reed’s donates wellness shots to local hospitals

“The Green Machine” truck to deliver wellness ginger shots
May 4, 2020
Due to the cancellation of Natural Products Expo West (NPEW), Reed’s Inc. was left with “extra” product on-hand. In response, the company converted its consumer sampling truck into a beverage delivery truck.
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Last Drop

Natalie’s Juice donates juice to New York hospital workers

5,000 bottles of juice to be donated to those on the “front lines”
May 4, 2020
Natalie’s Juice recently extended a helping hand to New York with a donation of 5,000 bottles of fresh-squeezed, minimally processed fruit juice to healthcare workers at NYU Langone Hospital.
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Last Drop

Dixie Vodka 400 becomes “virtual” race, raises money for COVID-19 relief

903,000 viewers make eNASCAR iRacing Dixie Vodka 150 the most watched e-sports event in America
May 4, 2020
This year, NASCAR’s Dixie Vodka 400 at Homestead-Miami Speedway became the first “virtual” race televised live on FS1. With 903,000 viewers, the eNASCAR iRacing Dixie Vodka 150 was the most watched e-sports event in America, the company says.
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Last Drop

So Good So You donates functional juice shots to essential workers

Care packs, craft kits for parents to accompany shots
May 4, 2020
So Good So You is donating its functional juice shots to fuel medical professionals on the frontlines of hospital care. The products are packed with all-natural nutritious ingredients to support hospital workers who are putting in extra hours caring for an influx of patients, the company says.
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Michael Kirban, CEO- VitaCoco
Last Drop

VitaCoco pays it forward

Funds of Feeding America and No Kid Hungry to benefit from funds
May 4, 2020
With an upsurge in sales for its coconut water, VitaCoco is donating $1 million to COVID-19 Response Funds of Feeding America and No Kid Hungry.
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Brockmans Gin MyBrocktail

Brockman Gin launches program to support bartenders

#MyBrocktail Tip Program offers weekly tips as part of virtual cocktail challenge
May 1, 2020

New York-based Brockmans Gin and its team understands the restaurant and bar community in the United States and around the world is struggling through the economic impact of the COVID-19 pandemic.


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