PERRIER: PERRIER x MURAKAMI features original artwork by Japanese artist
PERRIER Carbonated Mineral Water, a brand of Nestlé Waters North America, Stamford, Conn., announced the release of PERRIER x MURAKAMI, a collaboration with renowned artist Takashi Murakami, inspired by the pop and colorful universe of the artist and the creative and pioneering spirit of PERRIER. In October, limited-edition PERRIER screen-printed glass bottles featuring original artwork by Murakami launched around the world.
Hard Bubbly line sweetened with monk fruit, 330-ml aluminum bottles added
Miami-based FUN WINE introduced a 330-ml aluminum bottle created specially to handle the chemical characteristics of the wine. FUN WINE currently is sold in 750-ml glass bottles and 250-ml slim cans ahead of its fourth quarter introduction of the new 330-ml aluminum bottles.
Sparkling Ice sparkling waters, a brand of Seattle-based Talking Rain Beverage Co., showcased the packaging redesign of its Sparkling Ice +Caffeine, in all six flavors. Featuring a clean, bright and ombre-like design, this colorful refresh will roll out across the country beginning in October, the company says.
Non-alcohol innovation developed in partnership with L.A. Libations
As part of its strategic entry into the non-alcohol beverage category, Molson Coors Beverage Co., Chicago, announces the launch of its newest product, HUZZAH Probiotic Seltzer, the first non-alcohol innovation from the company’s emerging growth division.
Bud Light Showtime Cam provides NFL fans the chance to celebrate with their favorite teams
Just in time for the kick-off to the 2020 NFL season, Bud Light, in tandem with the NFL and Twitter, is unveiling Bud Light Showtime Cam, a first-of-its-kind interactive celebratory camera.
Relaunch paired with media partnerships across various platforms
BACARDÍ Rum, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced the relaunch of BACARDÍ Spiced, an aged rum blended with natural flavors and spices for a bold, yet smooth taste.
Boxed Water Is Better, Holland, Mich., has teamed up with partners who offer eco-friendly products including TOMS, ChicoBag, Nécessaire, and Toad&Co to drive consumer awareness of September's Coastal Cleanup Month. As a part of their shared, ongoing mission to stop plastic from polluting land and beaches, the campaign will activate a multi-faceted online giveaway and support the nationwide cleanup efforts of nonprofits like Ocean Blue Project.
Califia Farms, a leading plant-based food and beverage company, announced that Dave Ritterbush has been named chief executive officer (CEO). Greg Steltenpohl, plant-based pioneer and the company's founder will retire as CEO and remain on the board as an executive director.