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December always is a busy time of year, but that didn’t stop innovators in the beverage market from releasing the latest crop of new products. In Beverage Industry’s Readers’ Choice: New Product of the Month poll for December, Hercules Mulligan Rum + Rye closed out the monthly poll by garnering 30 percent of the votes.

Centerplate, Stamford, Conn.; Ball Corp., Broomfield, Colo.; and Bud Light, a brand of St. Louis-based Anheuser Busch, announced an agreement to bring Ball's infinitely recyclable aluminum cups to guests at Super Bowl LIV on Feb. 2 between the Kansas City Chiefs and the San Francisco 49ers.

In a move designed to encourage its consumers to Reach for the Moon, Copper Moon Coffee, Lafayette, Ind., unveiled all-new packaging centered around the theme of space and coffee.

Purity Organic Inc., Oakland, Calif., announced the acquisition of Dunn's River Brands Inc., Austin, Texas. Dunn's River Brand's consumer brands include Sweet Leaf Tea as well as Tradewinds Beverage Co.