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Lipton Green Tea White Peach and Watermelon

Readers name their favorite beverage of March

Lipton Green Tea extensions win the monthly poll
April 28, 2020

In the Readers’ Choice: New Product of the Month for March, the visitors to bevindustry.com have shown that they are taking comfort in healthy solutions. 


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PepsiCo, VPX reach distribution agreement

Beverage company adds Bang Energy drinks to distribution network
April 28, 2020

Purchase, N.Y.-based PepsiCo and Vital Pharmaceuticals Inc. (VPX), Weston, Fla., the manufacturer of Bang Energy drinks, announced that they have entered into an exclusive alliance for PepsiCo to distribute the portfolio of Bang Energy beverages in the United States. This alliance is effective immediately and is set to significantly increase distribution of the Bang beverage lineup, it says


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IRI report

IRI data shows alcohol sales remain up

Grocery channel outpaces MULO since peak stockpiling
April 27, 2020

IRI updated the report “Consumer Spending Tracker: COVID-19 Impact” to capture the most recent insights. The most recent report sources sales data from the IRI POS Data ending April 12. For the United States, sales trends remain elevated but are down significantly from its peak. Total store sales were up 14.3 percent for that time period. For edible, sales were up 18.8 percent; however, for the week timeframe, non-edible sales were down 0.8 percent.


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Believe in Beer fund

Brewers Association, Bottleshare create Believe in Beer Fund

Fund will provide financial assistance to breweries, guilds
April 24, 2020

The Brewers Association (BA), Boulder, Colo., partnered with Bottleshare, a fundraising nonprofit dedicated to the craft beverage community, to create the Believe in Beer Fund to support breweries and state brewers guilds impacted by the coronavirus pandemic. The fund is open for breweries and guilds from across the country to apply for immediate financial assistance for operational expenses such as payroll, rent and utilities.


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Boxed Water plants 1 millionth tree with NFF

Water brand will commemorate achievement with March 15 web event
April 24, 2020

Boxed Water Is Better, Holland, Mich., has planted 1 million trees in partnership with the National Forest Foundation (NFF) as a part of their ongoing commitment to support the planet and sustainability efforts.


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Recycling image

IBWA highlights importance of recycling this Earth Day

Bottled water packaging accounts for 55% of collected PET plastic in curbside systems
April 22, 2020

As the country observes Earth Day, the International Bottled Water Association (IBWA), Alexandria, Va., is encouraging the public to take action to reduce waste and litter by stepping up their commitment to always recycle all recyclable consumer packaging.


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Loverboy Spritz

Loverboy expands portfolio with RTD spritz cocktail

Loverboy Spritz available direct-to-consumers in most states
April 21, 2020

New York-based Loverboy, a beverage startup founded by Bravo TV's Kyle Cooke from “Summer House,” launched its first 'Spritz' product, a low calorie, no sugar added option as a twist on the traditional spritz.


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No Hungry Kids

Nestlé Pure Life donates $1M to No Kid Hungry

PSA features WWE Superstar Titus O'Neil to promote No Kid Hungry's Free Meal Finder
April 20, 2020

In the wake of the coronavirus pandemic, 22 million children across America have lost access to the nutritious school meals they depend on, according to estimates from No Kid Hungry, a national anti-hunger organization. Nestlé Pure Life, a brand of Nestlé Waters North America, Stamford, Conn., is supporting No Kid Hungry with a $1 million contribution to help ensure families remain fed and hydrated during the crisis.


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Article Main image- hand sanitizer recipes

New Podcast: How Distilleries Can Help Battle the Coronavirus

April 20, 2020

Packaging Strategies, a sister publication of Beverage Industry, recently conducted a podcast with craft distillery Cardinal Spirits about how the company has shifted its operations from spirit making to creating hand sanitizer for those in need.


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19 Crimes Cali Red

19 Crimes announces multi-year partnership with Snoop Dogg

Snoop Cali Red to be released this summer
April 17, 2020

San Francisco-based 19 Crimes announced a multi-year partnership with entertainment icon Snoop Dogg.


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