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PATHWATER, Fremont, Calif., has partnered with global business and financial software company Intuit in support of the company's mission to reduce single-use plastic waste. 

Boston-based Ocean Spray Cranberries Inc., the agricultural cooperative owned by more than 700 cranberry farmers, announced the addition of three new unsweetened juices in its Ocean Spray Pure Fruit Juice portfolio along with redesigned packaging being distributed throughout Walmart stores across the country this month.

As a brand that is known for being both mischievous and fun, Smirnoff Ice, a brand of Diageo North America, Norwalk, Conn., has created the ultimate holiday present this holiday season: three different cardboard boxes that appear to contain luxurious home goods items and appliances, but actually contain a bottle of Smirnoff Ice premium flavored malt beverage.

BJ’s Wholesale Club, Westborough, Mass., launched a premium spirits collection from the retailer’s exclusive brand, Wellsley Farms. BJ’s members can find the new spirits, which include vodka, Canadian Whisky and Irish Whiskey, in select BJ’s clubs now, just in time for holiday entertaining.

Augmented reality and artificial intelligence are propelling more than 500 wineries across the globe into futuristic marketing that cleverly connects wine-labels with millennial wine lovers.

Just in time for the holidays, Deschutes Brewery, Bend, Ore., and Bendistillery, also of Bend, Ore., announced the fourth annual release of their limited Black Butte Whiskey collaboration.