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Home » Topics » Beverage News

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Beverage Beat

Beer is ready to conquer the online marketplace

Research, sales data shows consumers’ comfort levels with buying beer online
jessica Jacobsen
Jessica Jacobsen
March 20, 2020

My first true foray into online purchasing was trying to find discounted textbooks for my college courses. Since those days, my consumer packaged goods purchases online have spanned many markets: food, beverages, home goods, movies, etc.


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Michelob ULTRA Pure Gold unveils TV commercial toasting organic beer
Between Drinks

Michelob ULTRA Pure Gold unveils TV commercial toasting organic beer

6 For 6-Pack invites consumers to help farmers transition to organic
March 20, 2020

During Super Bowl LIV on Feb. 2, Michelob ULTRA Pure Gold was among the brands that unveiled a new TV commercial aimed at grabbing the attention of nearly 100 million fans who tuned in to watch the Big Game.


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BevOps Fleet Summit new dates announced

Conference will return to Vegas in 2021
March 19, 2020

Beverage Industry and the BevOps Fleet Summit team has secured new dates for the conference. The event has been rescheduled for March 23-26, 2021, at the M Resort Spa & Casino in Las Vegas.


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Bacardi Logo

Bacardi launches production of hand sanitizer at Puerto Rico distillery

Spirits manufacturer partners with Olein Refinery to provide raw materials
March 19, 2020

Hamilton, Bermuda-based Bacardi Ltd. Announced a shift in products at the its Cataño, Puerto Rico-based premium rum distillery to help supply ethanol required to produce the much needed hand sanitizers that are in high demand as a result of COVID-19.


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Pernod Ricard USA producing hand sanitizer to combat COVID-19 virus

Spirits manufacturer working with US government for distribution
March 18, 2020

New York-based Pernod Ricard USA announced that it will produce and donate hand sanitizer to help in the national fight against the COVID-19 virus.


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Dunkin' limits service nationwide to drive-thru, carryout

Mobile ordering being encouraged by foodservice outlet
March 17, 2020

As part of Canton, Mass.-based Dunkin's ongoing efforts to protect customers and restaurant employees in light of the COVID-19 health crisis, all U.S. restaurants are limiting service to drive-thru ordering, carryout, and delivery only. These restrictions took effect March 17.   


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BOMANI Cold Buzz launches flagship product

Alcohol-infused cold-brew coffee brand available in select states with more anticipated
March 17, 2020

BOMANI Cold Buzz LLC, Los Angeles, has officially launched its alcohol-infused cold-brew coffee: BOMANI Cold Buzz.


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Icelandic Glacial unveils new sustainability initiative

Bottled water brand to add 3-litter packaging option for home use
March 16, 2020

Los Angeles-based Icelandic Glacial announced a multifaceted sustainability initiative that includes plastic reduction and new packaging innovation. By 2021, Icelandic Glacial plans to use 50 percent post-consumer recycled plastic (rPET) in its PET packaging and offer its still and sparkling varieties in aluminum cans. The company also will introduce a new 3-liter packaging option for the refrigerator or counter along with a 20-liter packaging option for foodservice.


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PepsiCo to acquire Rockstar Energy Beverage for $3.85B

Agreement will deepens company’s energy portfolio
March 12, 2020

PepsiCo Inc., Purchase, N.Y., announced that it has entered into an agreement to acquire Las Vegas-based Rockstar Energy Beverages for $3.85 billion.


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Kool-Aid Man goes missing for mystery flavor search

Drink mix brand will award vacation to 1 consumer who aids in online search
March 10, 2020

While working on his most recent creation, Kool-Aid Man left his house to find the mystery flavor for the new Kool-Aid Mystery Jammers but got lost along the way — now he needs America’s help.


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2026 state of the industry

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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

April 8, 2026

2026 State of the Industry Series: Non-Alcohol Beverages

In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

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