My first true foray into online purchasing was trying to find discounted textbooks for my college courses. Since those days, my consumer packaged goods purchases online have spanned many markets: food, beverages, home goods, movies, etc.
6 For 6-Pack invites consumers to help farmers transition to organic
March 20, 2020
During Super Bowl LIV on Feb. 2, Michelob ULTRA Pure Gold was among the brands that unveiled a new TV commercial aimed at grabbing the attention of nearly 100 million fans who tuned in to watch the Big Game.
Beverage Industry and the BevOps Fleet Summit team has secured new dates for the conference. The event has been rescheduled for March 23-26, 2021, at the M Resort Spa & Casino in Las Vegas.
Spirits manufacturer partners with Olein Refinery to provide raw materials
March 19, 2020
Hamilton, Bermuda-based Bacardi Ltd. Announced a shift in products at the its Cataño, Puerto Rico-based premium rum distillery to help supply ethanol required to produce the much needed hand sanitizers that are in high demand as a result of COVID-19.
Mobile ordering being encouraged by foodservice outlet
March 17, 2020
As part of Canton, Mass.-based Dunkin's ongoing efforts to protect customers and restaurant employees in light of the COVID-19 health crisis, all U.S. restaurants are limiting service to drive-thru ordering, carryout, and delivery only. These restrictions took effect March 17.
Bottled water brand to add 3-litter packaging option for home use
March 16, 2020
Los Angeles-based Icelandic Glacial announced a multifaceted sustainability initiative that includes plastic reduction and new packaging innovation. By 2021, Icelandic Glacial plans to use 50 percent post-consumer recycled plastic (rPET) in its PET packaging and offer its still and sparkling varieties in aluminum cans. The company also will introduce a new 3-liter packaging option for the refrigerator or counter along with a 20-liter packaging option for foodservice.
Drink mix brand will award vacation to 1 consumer who aids in online search
March 10, 2020
While working on his most recent creation, Kool-Aid Man left his house to find the mystery flavor for the new Kool-Aid Mystery Jammers but got lost along the way — now he needs America’s help.