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Home » Topics » Commentary

Commentary
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Direct Wines Inc. launched its Wine Lovers’ Advent Calendar for wine and Christmas enthusiasts. - Beverage Industry

Beverage brands continusously roll out new campaigns to coincide with sports, holidays

November 21, 2018
The NHL announced a partnership with New Amsterdam Vodka, making the company the official vodka of the NHL. Direct Wines Inc. released a holiday advent calendar for wine lovers around the nation.
Read More
Last Drop - Taylor Karg - Beverage Industry

Beverage brands sponsor NFL with events, promotions

Sponsorship awareness study reveals Pepsi, Anheuser-Busch are top contenders
Taylor Karg - Beverage Industry
Taylor Karg
November 21, 2018
With the 2018-19 NFL season in full swing, more and more beverage companies are making plays to get in on the action.
Read More
Premium French sparkling wine Le Grand Courtâge and Project Glimmer launched a Rosé It Forward. - Beverage Industry

Beverage companies continue to create new campaigns to engage consumers

November 21, 2018
As health and wellness continues to be a big topic, POM Wonderful released a new campaign showing the benefits of its products. SodaStream built the "Holy Turtle," a 1,000-fot floating unit that collects plastic pollution.
Read More

Who made the World’s 50 Best Bars list?

US and UK have strong presence on annual list
Barbara Harfmann
November 21, 2018
Showcasing diversity and emerging trends from around the world, the list included bars from 26 cities across 20 countries, according to the list.
Read More

Beverage companies provide relief to hurricane-impacted regions

Alcohol, non-alcohol corporations send water, donate money
jessica Jacobsen
Jessica Jacobsen
November 21, 2018
Many have responded to this devastation by donating money, supplies, time and much more. The beverage industry is no exception.
Read More
Pepsi Tailgate Tours - Beverage Industry

Beverage companies create new social media campaigns to coincide with fall events

October 17, 2018
Smirnoff Vodka launches a new media campaign, PepisCo celebrates this football season, Spotify launches a new podcast in partnership with New Amsterdam Vodka, Virgil's Handcrafted Sodas found its genius and The NPCF releases its craft beer.
Read More
Last Drop - Taylor Karg - Beverage Industry

Happy hour specials boost alcohol sales

Data suggests restaurants, bars depart for higher check averages
Taylor Karg - Beverage Industry
Taylor Karg
October 17, 2018
When the “mid-week slump” hits, one of my favorite activities is meeting with friends for happy hour (where we can find the best deal, of course) and imbibe with premium cocktails at a lower price.
Read More
Upslope Brewing Co's Backcountry Tap Room - Beverage Industry

Beverage companies go full-swing into fall

October 17, 2018
Upslope Brewing Co. hosted its fourth annual Backcountry Taproom experience, Abbeville Press released Tea Sommelier: A Step-by-Step Guide and Mama Lion introduced a Moët & Chandon Champagne vending machine.
Read More

Kombucha resonates in beverage marketplace

Kombucha sales increase 10-fold
Barbara Harfmann
October 17, 2018
Myself and millennials, in particular, are flocking to kombucha teas for their Asian-inspired health-and-wellness attributes and functionality.
Read More

Non-alcohol drinks influence consumer dining options

Foodservice operators creating unique beverage solutions
jessica Jacobsen
Jessica Jacobsen
October 17, 2018
The market research firm reported in its 2018 Beverage Consumer Trend Report that more consumers today than two years ago indicate that non-alcohol beverages are “very important” when deciding where to dine.
Read More
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