Ingredient Spotlight

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With the increased popularity of functional beverages, formulators utilize masking ingredients to balance off-notes. 

Consumers expect beverages that combine craveability, flavor, and intentional functionality. The brands that succeed will design complete beverage systems that deliver on every sip.

Beverages featuring functional mushrooms continue to grow and are seeing interest beyond coffee and tea formats.

Beverage-makers are utilizing natural energy solutions in formulations to support clean label and sustained energy needs.

The popularity of cold foams on coffee, tea, and similar beverages both hot and cold continues to grow at a rapid pace.

Consumer interest in functional and sugar-reduced beverages have formulators turning to hydrocolloids to ensure texture remains consistent.

The relaxation beverage category is expanding rapidly, fueled by rising stress levels, increased interest in functional ingredients, and a shift away from alcohol. 

Experts share considerations beverage-makers must take when working with matcha as an ingredient. 

Matcha tea and powder gains traction among consumers for an array of reasons, and potentially proves to be a menu mainstay.

Consumers’ concerns on mental well-being and stress management has created a growing demand for beverages that support a calming clarity.