Ingredient Spotlight

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Chocolate, vanilla and strawberry flavors remain popular among consumers in a variety of beverage applications, experts share, with flavors serving as a foundation for more unique beverage flavors to build off of as well. 

As wellness trends continue to be at the forefront of beverage innovation, experts highlight how brands are leveraging tea’s broad spectrum of functional properties. 

Recently, I had the opportunity to travel to Massachusetts to spend time with Ocean Spray Ingredients to learn more about the company’s various cranberry innovations and formulations with fellow editors.

With protein popping up in more places, it would be hard to deny the power of protein in today’s new product development.

As taste remains a priority for consumers, beverage-makers must work to stay on-trend with consumer needs while also ensuring ingredient off-notes in taste and smell are masked. 

In the world of beverages, a core part of how many people now define “better-for-you” beverage choices lies in the use of botanicals and adaptogens in formulations, experts note.

As the beverage industry continues to show strong and sustained demand for fruit ingredients, particularly tropical fruits, experts highlight how brands look to innovate in a highly competitive and fast-moving market.

Aside from taste, experts highlight how beverage-makers have additional factors to consider when working with natural energy ingredients. 

With functional health trends driving consumer interest in natural energy solutions, experts highlight the benefits of formulating with such ingredients to meet consumers’ evolving need states.

The annual food science and technology event IFT FIRST will take place July 13-16, at McCormick Place in Chicago.