Ingredient Spotlight

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With protein popping up in more places, it would be hard to deny the power of protein in today’s new product development.

As taste remains a priority for consumers, beverage-makers must work to stay on-trend with consumer needs while also ensuring ingredient off-notes in taste and smell are masked. 

In the world of beverages, a core part of how many people now define “better-for-you” beverage choices lies in the use of botanicals and adaptogens in formulations, experts note.

As the beverage industry continues to show strong and sustained demand for fruit ingredients, particularly tropical fruits, experts highlight how brands look to innovate in a highly competitive and fast-moving market.

Aside from taste, experts highlight how beverage-makers have additional factors to consider when working with natural energy ingredients. 

With functional health trends driving consumer interest in natural energy solutions, experts highlight the benefits of formulating with such ingredients to meet consumers’ evolving need states.

The annual food science and technology event IFT FIRST will take place July 13-16, at McCormick Place in Chicago.

As functional beverage trends continue to impact ingredient markets, experts highlight how hydrocolloids remain essential in health-forward formulations.

Given that consumers are becoming more conscious of the impact stress can have on their well-being, experts note that this awareness has fueled the demand for relaxation beverages, driving market growth as people prioritize stress management.

Experts share how the plant proteins market has performed and express which proteins work best in varying beverage formulations.