Ingredient Spotlight

RSS

As consumers cope with stress and anxiety, they are turning to beverages to induce relaxation and support healthy sleep cycles.

As beverage-makers increasingly turn to plant proteins to meet consumer trends, experts highlight some key considerations to take into account when formulating with these ingredients.

Coffee trends are prompting beverage-makers to adapt to new consumer demands for the staple American beverage. However, as consumers seek out organic, functional attributes in coffee solutions, experts see more opportunities beyond the traditional coffee category.

As health and wellness trends continue to be a driving factor in the beverage industry, experts highlight how exotic fruits’ functional attributes and unique flavor profiles have growing appeal.

Classic flavors of chocolate, vanilla and strawberry allow beverage-makers to appeal to consumer nostalgia.

Given the popularity of the tea market, suppliers note that ingredients are just as much in demand as the natural, functional benefits that resonate with consumers.

Experts suggest that beverage brands can further innovate their portfolios by offering plant-based protein-fortified alternatives within various beverage categories. 

Experts note that beverage-makers are interested in using CBD, THC and/or hemp ingredients in product formulations. 

As consumers rapidly switch to healthier alternatives and embrace prevention as a tool for living a better lifestyle, experts note that interest in botanicals and adaptogens is on the rise. 

With rising consumer demand for drinks made with natural ingredients, experts note that beverage-makers are turning to fruit and vegetable ingredients to deliver functional drinks that meet consumers’ growing need states.