In the world of beverages, a core part of how many people now define “better-for-you” beverage choices lies in the use of botanicals and adaptogens in formulations, experts note.
As the beverage industry continues to show strong and sustained demand for fruit ingredients, particularly tropical fruits, experts highlight how brands look to innovate in a highly competitive and fast-moving market.
With functional health trends driving consumer interest in natural energy solutions, experts highlight the benefits of formulating with such ingredients to meet consumers’ evolving need states.
As functional beverage trends continue to impact ingredient markets, experts highlight how hydrocolloids remain essential in health-forward formulations.
Given that consumers are becoming more conscious of the impact stress can have on their well-being, experts note that this awareness has fueled the demand for relaxation beverages, driving market growth as people prioritize stress management.
Given coffee ingredients’ versatility, experts highlight how beverage-makers are developing new products with enhanced flavors, functionalities and convenience.