Alternative Drinks

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Kombucha Brewers International (KBI), Los Angeles, has rallied the industry for a giveback program to help healthcare workers and food banks throughout the United States. The Kombucha Heal-In is a week-long initiative from May 5-11, with the goal of providing 100,000 bottles of kombucha to those on the frontlines as a way to protect and provide resilience for these most vulnerable populations, it says.

In response to the growing non-alcohol beer market, CERIA Brewing Co. introduced non-alcohol craft beers without cannabis.

Vita Coco released two new flavors for its self-titled Pressed line: Coconut Mango and Coconut Strawberry Banana.

Liquid I.V., El Segundo, Calif., is pivoting resources previously dedicated to large scale events like Coachella and Stagecoach to focus on donating to those battling the COVID-19 pandemic on the frontlines.

The maker of 101 Cider House, Mark McTavish, and founder of Vega, Brendan Brazier, announce the release of Pulp Culture, a new brand of functional alcohol beverages.

Sneakz Organic has introduced Meal2Grow, a nutritional shake designed for kids.

Shamrock Farms recently launched Rockin' Protein Plus, a 12-ounce ready-to-drink beverage that combines the benefits of protein and superfruits with Shamrock Farms milk.

As the demand for healthy, functional, performance-based beverages continue their upward trajectory, OWYN is literally “owning” its share of the marketplace through truth and transparency.

This month, Premier Protein is launching its first protein shake with the added benefit of caffeine: Café Latte.