Alternative Drinks

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Crystal Light, a brand of The Kraft Heinz Co., Chicago, announced the launch of Crystal Light Vodka Refreshers, offering an alternative to hard seltzers and traditional vodka sodas.

Dairy Farmers of America (DFA) introduced a first-of-its-kind real dairy milk that contains only 50 calories in each serving: Milk50 by DairyPure.

Preston, Wash.-based Talking Rain Beverage Co., makers of Sparkling Ice, unveiled Popwell, a new prebiotic and immunity-supporting beverage. 

Nurri, a better-for-you lifestyle brand, announced the release of a new Vanilla flavor, expanding on its line of Protein Milk Shakes.

ROAR Organic, Bethlehem, Pa., is turning up the flavor with the launch of its new Dragon Fruit Punch, now available in their organic ready-to-drink lineup. ROAR also announced it is teaming up with Plastic Bank.

Global icon and entrepreneur Paris Hilton and her next-gen media company 11:11 Media partnered with Vitapod to launch an exclusive new product line, resulting in a collection of drink pods that deliver essential nutrients along with minerals and polyphenols.

Malk Organics has debuted a whole new look for their Shelf Stable Unsweetened Almond and Original Oat SKUs.

Moosa unveiled its signature lineup of dried-fruit tea, a product where one can eat the dried fruit nestled on the bottom of your cup.

Founded by father and son duo Ron and Raymond Cohen, Killer Fruit unveiled its signature lineup of sparkling beverages that support gut health.

As consumer demand for sugar reduction grows, beverages made with non-artificial sweeteners like stevia are thriving. Discover the trends, technologies, and opportunities driving this rapidly evolving space.