Alternative Drinks

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The Jel Sert Co. announced the launch of Pure Kick Alkaline Singles to Go! Powdered Drink Mix, a product that transforms ordinary water into refreshing, functional hydration, it says.

Plant waters continue steady performance in the market with products supporting consumer need states around hydration, wellness and plant-based diets.

Botanic Tonics, a brand in kava-centric botanical tonics, announced a limited-edition feel free Classic bottle created in honor of America’s 250th anniversary. 

Today’s beverage aisle is a chaotic collision of function, flavor, lifestyle and identity, with functional beverage brands often have to win over consumers in seconds as its packaging serves as a billboard.

True Citrus announced the launch of True Lemon Wellness, a new line of functional, powdered drink mixes. 

Jordan’s Skinny Mixes announced the launch of its newest product line: Refresher Stix and Protein Coffee (Proffee) Stix. 

Herbs, Etc. announced the official launch of ChlorOxygen Lemonade, a new portable format of its chlorophyll supplement.

Research shows that awareness of GLP-1 medications is on the rise as Americans explore these agonists for a variety of reasons. Experts highlight that beverages will play a key role in supporting this growth. 

Dutch Bros, Tempe, Ariz., unveiled its new summer lineup featuring a new drink category: Myst Energy Refreshers, as well as two returning seasonal sips, Dulce de Leche and Strawberry Colada. 

Butter Wines, best known for Butter Chardonnay, introduced ButterZero, a new line of non-alcohol wines.