Alternative Drinks

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Generous Brands announced it has signed a definitive agreement to acquire Health-Ade from private equity firms First Bev and Manna Tree Partners (Manna Tree), who will continue on as minority shareholders in Generous Brands.

Bragg Live Food Products announced the launch of its newest innovation: Bragg Pineapple Turmeric Apple Cider Vinegar Blend. 

BIOLYTE unveiled a brand redesign across all product lines, including ready-to-drink bottles and On The Go packets. The refresh features vibrant, bold colors, a simplified logo and updated flavor names.

This year’s State of the Industry report on dairy drinks and alternatives notes that sales of both dairy and alternative milks are expected to stabilize as consumers seek to satisfy their varied needs by choosing products from both segments. 

Laird Superfood announced the launch of Vanilla Instant Latte, made with real vanilla bean powder.

Liquid I.V. announced the launch of Orange Vanilla Dream, its newest flavor adding to the Hydration Multiplier lineup. 

Campari America announced the U.S. market debut of Crodino, a non-alcohol beverage and ritual beloved in Italy since 1965, it says. 

Maison Perrier introduced Maison Perrier Chic, the brand’s first-ever line of premium flavored sparkling beverages that reimagines classic cocktails into non-alcohol delights, it says.

The powder drink mix market has seen consumers embrace these products for their diverse flavor ranges, functionalities, and sustainability attributes.

Although coconut water continues to dominate, other plant waters work to establish themselves within the category, especially as consumers turn to plant waters for its health benefits.