With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.

BEAM be amazing, a leading health and wellness brand, unveiled: Greens On The Go.

Under the leadership of entrepreneur Mahisha Dellinger, Huzzy Smart Sips unveiled its innovative line of non-alcohol beverages. 

Jordan’s Skinny Mixes, a leading brand for low calorie, low sugar syrup concentrates, announced the launch of its new Lemonade and Tea collection.

As lifestyle trends continue to drive growth for the non-alcohol category, brand representatives discuss how innovative products are meeting evolving consumer trends.

Mingle Mocktails, the female-founded line of clean-crafted sparkling mocktails, unveiled its newest flavor: the Sparkling Raspberry Rosé. 

Inspired by traditional aguas frescas, Frutitas Agua Fresca, a brand of BlueTriton, introduced Frutitas, available in Mango Pineapple, Strawberry Citrus, and Coconut Lime flavors.

Liquid I.V. announced its first brand refresh, revealing a modern visual identity and color palette with customer-inspired, benefits-driven packaging and merchandising. 

Waterloo Sparkling Water, Austin, Texas, announced three new flavors with the launch of its All Day Rosé, Pi-Ño Colada and Mojito Mocktail Sparkling Waters. 

The Vita Coco Co., under its flagship coconut water brand, Vita Coco, unveiled Vita Coco Treats, a new coconut milk beverage.