Alternative Drinks

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HOPWTR is kicking off its Drink Whatever You Want campaign, just as global curiosity peaks around the mysterious interstellar object 3i/ATLAS.

Mooala announced the rollout of refreshed packaging across its full portfolio. The updated design provides clear communication around Mooala’s ingredient sourcing, organic certification, and simple formulations.

Athletic Brewing Co., Milford Conn., and San Diego, announced the return of its Athletic January campaign, a month-long celebration of moderation and mindfulness.

Empress 1908 Gin announced the launch of its first non-alcohol spirit: Empress 1908 0.0 Indigo. 

Little Saints announced the launch of St. Oak, a zero-proof whiskey that brings the warm notes of a rye with the sweet finish of bourbon to the alcohol-free spirits category.

Once Upon a Coconut (OUAC), the premium coconut water brand, announced a strategic partnership with L.A. Libations (LAL), the leading beverage incubator and accelerator for national growth to expand retail presence.

To meet consumers’ health and wellness needs, functional beverages are seeing an increase in usage as these products address a range of benefits.

Nurri, a better-for-you lifestyle brand known for its 30g Protein Ultra-Filtered Milk Shakes, announced the launch of its new Strawberry flavor in Costco.

Candy Can announced the launch of two new flavors inspired by the sour candy brand Toxic Waste. The collaboration introduces Toxic Waste Sour Apple and Toxic Waste Blue Razz to the Canadian market.

Best Day Brewing announced the launch of Dark Diamond, a limited-edition seasonal brewed in collaboration with Protect Our Winters (POW).