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Home » Topics » Category Focus » Alternative Drinks

Alternative Drinks
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Vita Coco Pressed
Category Focus

Plant waters innovate to expand beyond niche market

Processing, functionality trends drive coconut and other plant waters
jessica Jacobsen
Jessica Jacobsen
June 23, 2020
Although sales for the coconut and other plant waters market might be down for the five-year period of 2014-2019, brands are innovating their lines to help bring the category more mainstream.
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R's Koso

R’s KOSO

June 15, 2020

R's KOSO Inc. has launched R's KOSO, a century-old traditional Japanese prebiotic drink.


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The Last Drop

So Good So You sends care packages to front lines

The brand requests ER, ICU nominations to receive packages
June 5, 2020
So Good So You has launched a program to send “hospital hero” care packages to medical professionals on the frontlines of the nation’s hospitals.
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Last-Drop-NOCCO-Miami_White-Background.jpg
The Last Drop

NOCCO supports Battle Cancer

Variety of activations to raise awareness, funds
June 5, 2020
NOCCO, a branched-chain amino acid (BCAA) beverage company, kicked off its partnership with Battle Cancer, a mass-participation fitness competition that raises money for cancer charities around the world.
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NuBrain Nootropic Waters

Nubrain Nootropic Waters

June 4, 2020

Tesla Nootropics launched a family of the ready-to-drink nootropic beverages.


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Regatta Craft Mixers

Regatta Craft Mixers is official craft mixer of New York Yacht Club American Magic

Regatta sponsoring Tucker Thompson’s speaker series
June 3, 2020

Regatta Craft Mixers, Locust Valley, N.Y., is proud to announce the brand has signed as the official craft mixer of New York Yacht Club American Magic, an official challenger for the 36th America’s Cup.


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Wonder Drink Prebiotic Plus

Wonder Drink Prebiotic Plus launches this month at Sprouts

New kombucha-line extension available in 3 varieties
June 1, 2020

Anaheim, Calif.-based Wonder Drink Kombucha announced that its newest Prebiotic kombucha line, Prebiotic Plus, will be available at Sprouts this month.


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Phocus Cola

Phocus unveils Cola flavor in functional sparkling water line

New variety combines traditional cola taste with natural caffeine, L-Theanine
June 1, 2020

Louisville, Ky.-based Clear/Cut Phocus (Phocus) announced the launch of its new Cola flavor. The seventh flavor from the sparkling water brand, Cola will join the current roster of Phocus offerings, including Peach, Grapefruit, Blood Orange, Yuzu & Lime, Cucumber and Natural, and will be available nationwide. 


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JuneShine

JuneShine

May 25, 2020

JuneShine has launched a jun kombucha, a hard kombucha.


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Califia Farms Protein Oat

Califia Farms debuts Protein Oat beverage line

New plant milk boasts 8 grams of protein in each serving
May 18, 2020

Califia Farms, Los Angeles, celebrated National Oat Milk Day (May 16) with the launch of Protein Oat, an enhanced line of plant milks made from pea, oat and sunflower proteins that deliver a blend of nine essential amino acids.


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