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Home » Topics » Category Focus » Alternative Drinks

Alternative Drinks
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Califia

Califia Farms launches Mushroom Oat, Hemp Barista Blends

Dairy-free creamers support growing at-home coffee trends
March 4, 2021

Califia Farms, Los Angeles, is announcing two new additions to its best-selling line of Barista Blends: Mushroom Oat Barista Blend and Hemp Barista Blend. 


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Mela Watermelon Water

Mela Watermelon Water

February 25, 2021

Mela Watermelon Water released its self-titled, 100 percent natural watermelon beverage. 


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Shamrock Farms Swirled

Shamrock Farms Swirled

February 12, 2021

With its latest innovation, Swirled, Shamrock Farms is putting a new twist on chocolate milk. 


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Probiotics Olipop prebiotic tonic
Category Focus

Probiotics expanding foothold in beverage market

Prebiotics, postbiotics incidence increases among food, beverage applications
Sarah Graybill
Sarah Graybill
February 3, 2021
Probiotics’ reputation has been gaining traction in recent years. Meanwhile, prebiotics and postbiotics are adding to their share of the beverage market.
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Vita Coco Boosted

Vita Coca Boosted

February 1, 2021

To kick off the new year, Vita Coco released Boosted, a coconut water fortified with MCT to provide sustained energy for the body and mind. 


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Loverboy
Up Close With

Loverboy experiences exponential growth, benefits from national TV exposure

Loverboy Founder Kyle Cooke markets RTD craft cocktails on “Summer House”
Barbara Harfmann
February 1, 2021
Reality star Kyle Cooke conceptualized Loverboy on Bravo TV’s “Summer House” in Season 3. This year, he expects his line of low-alcohol RTD canned teas and spritz’s to grow 500 percent.
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Special Effects (NA) IPA

Special Effects IPA

January 20, 2021

Brooklyn Brewery expanded its non-alcohol line with the introduction of Special Effects IPA, which it says has a full, hoppy flavor and tastes like a regular beer.


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No Days Wasted Chase Claypool

Chase Claypool, No Days Wasted partner with new supplement launch

Hydration Replenisher contains immune-supporting ingredients
January 19, 2021

No Days Wasted (NDW Labs Inc.), Vancouver, British Columbia, announced that Chase Claypool, rookie NFL wide receiver of the Pittsburgh Steelers, has joined the brand as an ambassador and spokesperson. Claypool will play an active role in demonstrating the benefits of the No Days Wasted brand — specifically, focusing on its new Hydration Replenisher and immune support products, the company says.


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ZICO Coconut Water founder reacquires brand

PowerPlant Ventures adds new ZICO Rising platform to portfolio
January 15, 2021

PowerPlant Ventures announced that the fund has acquired ZICO coconut water from The Coca-Cola Co., Atlanta. PowerPlant Ventures, a growth equity investor, was co-founded and is co-led by Mark Rampolla, who is the brand visionary behind ZICO, which he founded in 2004 and sold to The Coca-Cola Co. in 2013. 


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Wildwonder

Wildwonder

January 15, 2021

Wildwonder, a female-founded beverage company, launched a self-titled sparkling beverage made to support immune and gut health.


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