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Home » Topics » Category Focus » Alternative Drinks

Alternative Drinks
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Energy drinks

2020 Innovations of the Year

Beverage brands launch new products that they hope will become classics
Barbara Harfmann
December 3, 2020

Many beverage manufacturers are “shooting for the moon” in hopes of giving consumers innovative new products that also will become classics within the beverage industry. See Beverage Industry’s Top 5 innovative products. 


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Tepache

Big Easy Tepache

December 2, 2020

Big Easy Bucha launched Big Easy Tepache, a new ready-to-drink sparkling and fizzy, all-natural, fruit-sweetened drink that has long been popular in Mexico and among bartenders, but until now has not been bottled and sold in the United States, it says.


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KDP announces completion of sales, distribution for largest shareholders

JAB to remain largest shareholder, focus on long-term value creation
November 18, 2020

Keurig Dr Pepper Inc., Burlington, Mass., and Plano, Texas, announced that JAB majority-owned subsidiary Maple Holdings B.V. and MDLZ will sell an aggregate of 60 million shares through a secondary offering. MDLZ will sell 40 million shares, bringing its stake to approximately 8.4 percent of KDP's outstanding common stock, while Maple will sell 20 million shares for the benefit of its minority partners.


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Dry Gift Pack

DRY Soda releases holiday gift set

Company founder pens book on zero-proof cocktail guide
November 18, 2020

Seattle-based DRY Soda Co. launched a Limited Edition Zero-Proof Gift Set that includes two bottles of DRY’s 750-ml Winter Celebration bottles, two stemless flutes as well the book “The Guide to Zero-Proof Cocktails,” a manual dedicated to the art of zero-proof mixology.


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Pickle Rick Miracle Seltzer

Pickle Rick Seltzer

November 13, 2020

Adult Swim has partnered with Miracle Seltzer to produce a limited-edition Pickle Rick Miracle Seltzer inspired by the Emmy award-winning series “Rick and Morty.”


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IVUSION

IVUSION

November 5, 2020

Launching in December, IVUSION was created by medical professionals inspired by IV therapy.


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dairy milks category
Category Focus

Plant-based products see continued success in dairy alternatives market

Oat milk surpasses soy milk in plant-based category
Barbara Harfmann
October 30, 2020
For the past several years, dairy milks have been on a downward trajectory. Yet, the pandemic and consumers working from home has reinvigorated the $16.3 billion dairy milks category. In the plant-based dairy alternative market, almond milk is No. 1, but oat milk has surpassed soy milk.
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GT's Synergy

GT’s Synergy teams with Chopra Global to support holistic health

National partnership offers GT email subscribers chance to win 1-year member to Meditation and Well-Being App
October 27, 2020

GT's Synergy, Los Angeles, announced a partnership with Chopra Global, a leading whole health platform founded by Dr. Deepak Chopra. The two brands are joining forces in support of GT's recently launched Rooted In Nature campaign to reinforce the message that holistic health for mind, body, and soul are all rooted in the natural world.


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Pabst Blue Ribbon Cannabis Infused Seltzer

Pabst Blue Ribbon Cannabis Infused Seltzer

October 27, 2020

Hemp and cannabis infusion technology company Vertosa has teamed with Pabst Labs, the newly formed licensed cannabis company producing ready-to-drink beverages under the Pabst Blue Ribbon (PBR) name.


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KidsLuv
Up Close With

KidsLuv offers nutritious, sustainable drink option for kids

Sarah Graybill
Sarah Graybill
October 23, 2020
Faced with the challenge of providing nutritious food for her kids, mom Ashi Jelinek created KidsLuv, a nutritious, hydration beverage without any unhealthy ingredients, complete with sustainable packaging.
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