Alternative Drinks

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Los Angeles-based MAD TASTY, a hemp-infused beverage brand founded by Ryan Tedder, lead singer of OneRepublic and three-time Grammy winning songwriter and producer, announces a deal with leading distributor Southern Glazer’s Wine & Spirits.

Yoi, which means "good" in Japanese, launched in Bay Area independent grocers this month with its Probiotic Nut & Seedmilks line. 

Celsius Holdings Inc. announced the launch of its newest flavor: Tropical Vibe. 

Health-Ade launched a modernized version of their prebiotic soda line, Health-Ade Pop, formerly known as Health-Ade Booch Pop. 

Essential Elements Nutrition (Eé) announced the launch of its Apple Cider Vinegar-Infused Hydration Sticks, designed to replenish electrolytes and provide immune support, the company says. 

Holy Kombucha announced its national partnership with Hope Squad to bring attention and financial support to the school-based peer-to-peer suicide prevention program. 

KeVita, a brand of PepsiCo, released an on-the-go drink offered in a 2-ounce bottle to help support digestive health. 

While the dairy category as a whole remains fairly stable, various sub-segments demonstrate a slowdown, including in traditional milk and soy-based milks. Almond milk and other alternatives, however, are seeing an upward trajectory.

ROAR Organic, Bethlehem, Pa., announced a new recipe for its line of beverages, which are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.

This fall, Purchase, N.Y.-based PepsiCo is launching a new line of premium, non-alcoholic cocktail mixers called Unmuddled.