Alternative Drinks

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Four Sigmatic, the mushroom industry pioneer, launched a new line of coffee creamers: Think, Gut Health and Balance. The Functional Creamers deliver specific benefits from mushrooms, the company says.

Global pop superstar Katy Perry, in partnership with Los Angeles-based AMASS and its Master Distiller Morgan McLachlan, launched De Soi, a line of sparkling ready-to-drink non-alcoholic apéritifs with natural adaptogens.

PlantBaby, a new direct-to-consumer nutrition brand, announced the release of its launch product, Kiki Milk, which is available in two varieties: Original and Chocolate.

Health-Ade, Torrance, Calif., is launching Keep The Happy in Happy Hour, a campaign to kick off the new year and inspire consumers to choose kombucha as they look for alcohol swaps. 

Liquid I.V., a brand of Unilever, is ringing in the holidays with a new, limited-edition flavor: Caramel Apple.

Once Upon A Coconut released a special “Pink” edition case of its premium coconut water, and will donate 15% of the proceeds sold on onceuponacoconut.com to the National Breast Cancer Foundation.

GoodBelly, a brand of NextFoods Inc., announced that it has optimized its Probiotic Shots lines with product renaming and packaging design.