Alternative Drinks

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Consumer wellness brand Hydrant released its newest product: Sleep. 

Califia Farms, Los Angeles, is announcing two new additions to its best-selling line of Barista Blends: Mushroom Oat Barista Blend and Hemp Barista Blend. 

Mela Watermelon Water released its self-titled, 100 percent natural watermelon beverage. 

With its latest innovation, Swirled, Shamrock Farms is putting a new twist on chocolate milk. 

To kick off the new year, Vita Coco released Boosted, a coconut water fortified with MCT to provide sustained energy for the body and mind. 

Brooklyn Brewery expanded its non-alcohol line with the introduction of Special Effects IPA, which it says has a full, hoppy flavor and tastes like a regular beer.

No Days Wasted (NDW Labs Inc.), Vancouver, British Columbia, announced that Chase Claypool, rookie NFL wide receiver of the Pittsburgh Steelers, has joined the brand as an ambassador and spokesperson. Claypool will play an active role in demonstrating the benefits of the No Days Wasted brand — specifically, focusing on its new Hydration Replenisher and immune support products, the company says.