Beer

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As the official sponsor of the U.S. Open, Heineken tapped former tennis stars Andy Roddick and Lindsey Davenport to give consumers the perfect serve — on and off the court.

New Holland Brewing Co. launched a new limited-edition craft beer: Ichabod Pumpkin Ale. 

PRESS launched a new limited-edition flavor to its hard seltzer lineup: Apple Cinnamon.

Stray Forth launched its self-titled line of craft hard seltzers. 

Natural Light, a brand of St. Louis-based Anheuser-Busch, announced the launch of Natural Light Seltzer, a flavor-forward, 6 percent alcohol-by-volume beverage that is available in two blends of fruit flavors: Aloha Beaches and Catalina Lime Mixer.

Snow Capped Cider introduced a new hard cider: Rockies Rosé. 

Budweiser, a brand of Anheuser-Busch, launched Harvest Reserve Deep Golden Lager, a new limited-edition beer created in collaboration with farmers who have grown the barely used to brew Budweiser for generations, according to the company. 

Leuven, Belgium-based AB InBev, through its Global Innovation and Technology Center (GITEC), is introducing PureDraught, a one-way, polymer keg system that keeps beer fresher up to four times longer than a traditional steel keg and reduces the carbon footprint of shipping beer — all while offering more versatility and variety for bar and restaurant owners, it says.