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Home » Topics » Category Focus » Beer

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Boston Beer Prez/CEO

Boston Beer Co names new President, CEO

Dave Burwick to assume position during Q2
February 15, 2018

The Boston Beer Co., Boston, announced that it has selected Dave Burwick to succeed Martin Roper as president and chief executive officer (CEO). It is expected that Burwick will assume the role during the second quarter, the company says. Jim Koch will continue in his role as founder and chairman.


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Murphy's Perfect Pour

Murphy’s Stout celebrates St. Patrick’s Day with sweepstakes

Celebrate with the Perfect Pour campaign features retail, on-premise elements
February 8, 2018

Murphy’s Stout, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced the details of its Celebrate with the Perfect Pour St. Patrick’s Day retail and on-premise program. 


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Strongbow Rose Apple

Strongbow unveils Rose Apple hard cider

New flavor to attract rose wine drinkers to hard cider category
February 7, 2018

Strongbow Hard Ciders, a brand of White Plains, N.Y.-based Heineken USA, announced its newest flavor, Rosé Apple, a semi-dry hard cider with a touch of red fleshed apples. With a light, refreshing and fruity taste and 5 percent alcohol by volume, this newest addition to Strongbow’s line is reminiscent of a Rosé wine but with only 10 grams of sugars in an 11.2-ounce bottle, the company says. 


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Newcastle Brown Ale Ski Program

Newcastle program drives trial, ski traffic

Import beer partners with radio stations, ski resorts
February 6, 2018

Newcastle Brown Ale, a brand of White Plains, N.Y.-based Heineken USA, is going back to basics to drive consideration and trial through non-traditional and grassroots platforms. 


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Vienna Lager

Vienna Lager

February 2, 2018

Fair State Brewing Cooperative announced the release of Vienna Lager in cans. 


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Nielsen releases Super Bowl consumption infographic

Wine and spirits both generate more than $500M in sales
January 30, 2018

Every year as January comes to a close, sports fans, brands and consumers across America prepare for one of the biggest sporting events of the year: the Super Bowl. 


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Napa Smith Cali Lager

Napa Smith Brewery California Lager

January 25, 2018

Napa Smith Brewery recently introduced Napa Smith California Lager.


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tiger beer

Tiger Beer celebrates Lunar New Year with marketing campaign

Brand enlists artist to design limited-edition packaging
January 24, 2018

Tiger Beer, a brand of Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced that it is uncaging celebrations in 2018 for the Lunar New Year through retail and on-premise programming and artwork that celebrates the Year of the Dog. The artwork tells a story that celebrates the old and the new in order to reignite the appreciation and understanding of festive traditions shared with family and friends, the company says.


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Kanaha Blonde Ale

Kanaha Blonde Ale

January 23, 2018

Kona Brewing Co. introduced Kanaha Blonde Ale to markets nationwide


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Founding Fathers Logo

Founding Fathers Products donates $25K to Folds of Honor

Nonprofit offers scholarships to children of fallen, disabled soldiers
January 16, 2018

Minneapolis-based Founding Fathers Products' mission is to create superior quality American-made products that support American military families with 50 percent of its profits. Founding Fathers introduced its line of domestic premium lager beers in 2011 and recently introduced a full line of 100 percent Arabica gourmet coffee.


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