Beer - Articles - Page 94 | Beverage Industry

Birra Moretti announces fall marketing program

Campaign pairs beer, bocce

September 6, 2017

Birra Moretti, a brand of Five Points Trading Co., a division of White Plains, N.Y.-based Heineken USA, announced it is teaming up with Bocce, Italy’s beloved pastime, to encourage legal-drinking aged consumers to come together and enjoy two Italian classics with friends, family and fellow patrons at their favorite local bar, at home or at other outdoor social gatherings this fall.

Pearanormal

August 30, 2017

Julian Hard Cider introduced Pearanormal.

Dos Equis announces ‘The Most Interesting Fan of College Football’

Campaign complements Mexican beer’s return to sponsor of College Football Playoffs

August 29, 2017

To help fans "Stay Thirsty" this college football season, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, returns as the Official Beer Sponsor of the College Football Playoffs and is on a mission with its newest campaign to champion those Saturday football fanatics who choose "Game Day Over Everything."

Lime-A-Rita partners with NFL

Partnership allows brand to connect with female football fans

August 28, 2017

St. Louis-based Anheuser Busch’s Lime-A-Rita brand announced that it will be an official sponsor of the NFL for the first time. Lime-A-Rita has brought fun to stadiums for the past five years, and this season, the brand is looking to take it to the next level, the company says.

Ulee’s Light Cider Dry, Ulee’s Light Cider Citra

August 24, 2017

Ulee’s Light Cider Co. launched with two products: Ulee’s Light Cider Dry and Ulee’s Light Cider Citra.

Mike’s Hard Lemonade partners with Lil Dicky, Drizly

Deliver the Unexpected sweepstakes supports Drink on the Bright Side campaign

August 15, 2017

This summer, Mike’s Hard Lemonade, Chicago, is delivering happiness and humor with a little help from rapper and comedian Lil Dicky and Drizly, the technology company behind the first eCommerce alcohol app.

New product development muses from around the globe

Historical practices, multicultural consumers among innovation influencers

Jessica Jacobsen

August 15, 2017

When reading the Sunday paper last month (yes, I’m a millennial who gets a physical newspaper), my interest was piqued when learning about a new craft beer collaboration.

Molson Coors, Hornell Brewing partnership for Arnold Palmer Spiked Half & Half

Arbold Palmer Spiked Half & Half to launch in select markets later this year

August 15, 2017

Denver-based Molson Coors Brewing Co. and Hornell Brewing Co. Inc., Woodbury, N.Y., an affiliate of AriZona Beverages, announced a partnership agreement whereby Molson Coors will market and distribute a new flavored malt beverage (FMB) brand, Arnold Palmer Spiked Half & Half, in the United States through its U.S. division, MillerCoors.

Constellation Brands reports Q1 2018 results

Company reports net sales growth of 3 percent

August 15, 2017

Constellation Brands Inc., Victor, N.Y., reported its first quarter fiscal 2018 results.

MillerCoors reduces water usage by 15B gallons in 2016

Company uses 16.9% less water than in 2015

August 15, 2017

Chicago-based MillerCoors, a division of Molson Coors Brewing Co., announced that it used 15 billion fewer gallons of water across its value chain in 2016. The reduction can be attributed to changes in farming techniques, which include innovative new tools and irrigation initiatives that use less water while still producing high-quality barley, along with increased brewery efficiencies.