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Lime-A-Rita NFL

Lime-A-Rita partners with NFL

Partnership allows brand to connect with female football fans
August 28, 2017

St. Louis-based Anheuser Busch’s Lime-A-Rita brand announced that it will be an official sponsor of the NFL for the first time. Lime-A-Rita has brought fun to stadiums for the past five years, and this season, the brand is looking to take it to the next level, the company says. 


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Mike's Hard Lemonade Logo

Mike’s Hard Lemonade partners with Lil Dicky, Drizly

Deliver the Unexpected sweepstakes supports Drink on the Bright Side campaign
August 15, 2017

This summer, Mike’s Hard Lemonade, Chicago, is delivering happiness and humor with a little help from rapper and comedian Lil Dicky and Drizly, the technology company behind the first eCommerce alcohol app. 


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Molson Coors, Hornell Brewing partnership for Arnold Palmer Spiked Half & Half

Arbold Palmer Spiked Half & Half to launch in select markets later this year
August 15, 2017
Denver-based Molson Coors Brewing Co. and Hornell Brewing Co. Inc., Woodbury, N.Y., an affiliate of AriZona Beverages, announced a partnership agreement whereby Molson Coors will market and distribute a new flavored malt beverage (FMB) brand, Arnold Palmer Spiked Half & Half, in the United States through its U.S. division, MillerCoors.
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MillerCoors reduces water usage by 15B gallons in 2016

Company uses 16.9% less water than in 2015
August 15, 2017
Chicago-based MillerCoors, a division of Molson Coors Brewing Co., announced that it used 15 billion fewer gallons of water across its value chain in 2016. The reduction can be attributed to changes in farming techniques, which include innovative new tools and irrigation initiatives that use less water while still producing high-quality barley, along with increased brewery efficiencies.
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Gumption Citrus Freak

Gumption Citrus Freak

August 14, 2017

Gumption Hard Cider, a brand of Vermont Hard Cider Co., introduced the newest product joining its Circus of Ciders: Citrus Freak. 


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National Honey Board announces winners of Annual Honey Beer Competition

Gossamer Wings from Honey Tap Brewery named Best Honey Beer
August 10, 2017

More than 100 entries were submitted to the third annual Honey Beer Competition this year. Gossamer Wings from The Tap Brewery, Bloomington, Ind., took home Best in Show honors at the 2017 competition, hosted by the National Honey Board, Firestone, Colo. This year’s competition had 106 made-with-honey beer entries, which were submitted from craft breweries throughout North America, it says.


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