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Home » Topics » Category Focus » Beer

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Newcastle Brown Ale Ski Program

Newcastle program drives trial, ski traffic

Import beer partners with radio stations, ski resorts
February 6, 2018

Newcastle Brown Ale, a brand of White Plains, N.Y.-based Heineken USA, is going back to basics to drive consideration and trial through non-traditional and grassroots platforms. 


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Vienna Lager

Vienna Lager

February 2, 2018

Fair State Brewing Cooperative announced the release of Vienna Lager in cans. 


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Nielsen releases Super Bowl consumption infographic

Wine and spirits both generate more than $500M in sales
January 30, 2018

Every year as January comes to a close, sports fans, brands and consumers across America prepare for one of the biggest sporting events of the year: the Super Bowl. 


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Napa Smith Cali Lager

Napa Smith Brewery California Lager

January 25, 2018

Napa Smith Brewery recently introduced Napa Smith California Lager.


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tiger beer

Tiger Beer celebrates Lunar New Year with marketing campaign

Brand enlists artist to design limited-edition packaging
January 24, 2018

Tiger Beer, a brand of Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced that it is uncaging celebrations in 2018 for the Lunar New Year through retail and on-premise programming and artwork that celebrates the Year of the Dog. The artwork tells a story that celebrates the old and the new in order to reignite the appreciation and understanding of festive traditions shared with family and friends, the company says.


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Kanaha Blonde Ale

Kanaha Blonde Ale

January 23, 2018

Kona Brewing Co. introduced Kanaha Blonde Ale to markets nationwide


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Founding Fathers Logo

Founding Fathers Products donates $25K to Folds of Honor

Nonprofit offers scholarships to children of fallen, disabled soldiers
January 16, 2018

Minneapolis-based Founding Fathers Products' mission is to create superior quality American-made products that support American military families with 50 percent of its profits. Founding Fathers introduced its line of domestic premium lager beers in 2011 and recently introduced a full line of 100 percent Arabica gourmet coffee.


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Straight outta Newport

Straight Outta Newport

January 15, 2018

Rogue Ales & Spirits introduced Straight Outta Newport, a bold, hoppy double India pale ale (IPA). 


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Technomic, BMC release on-premise report

Report reviews drink sales in restaurant, bar business
January 12, 2018
Drink sales remain a dynamic and important part of the restaurant and bar business, but finding growth continues to be a challenge for operators and brand marketers alike.
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Red Stripe

Production line investment furthers Red Stripe’s growth

Investment part of 10-year plan dedicated building Jamaican beer into a global brand
January 11, 2018

Since Heineken USA, White Plains, N.Y., acquired a controlling stake of Red Stripe Beer in 2015 and returned production back to the brand’s Jamaican homeland in 2016, the company has embarked on an aggressive 10-year investment plan dedicated to building Red Stripe’s position as a truly global brand. 


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