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Home » Topics » Category Focus » Beer

Beer
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Smirnoff Spiked Sparkling Seltzer

2017 Beer Report: Hard sodas, seltzer help FMB segment continue its growth

Analysts project deceleration of growth for alternative alcohol products
jessica Jacobsen
Jessica Jacobsen
March 9, 2017
CNBC’s “Mad Money with Jim Cramer” rarely is short on advice when it comes to the next hot stock. For the beer market, the release and sales of numerous hard sodas and seltzers helped contribute to the “hot” performance of the flavored malt beverage (FMB)/progressive adult beverage (PAB) segment in 2016.
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Redd's Wicked Strawberry Kiwi

Redd’s announces return of Redd’s Wicked Limited Release series

Redd’s Wicked Strawberry Kiwi debuts series
March 7, 2017

Redd’s Brewing Co., a brand of Chicago-based MillerCoors, announced the return of the Redd’s Wicked Limited Release series. Kicking off the return of the series is Redd's Wicked Strawberry Kiwi, a new flavor. The second flavor in the series, Redd's Wicked Strawberry Kiwi hit shelves nationwide on March 1 and will only be available for a limited time, the company says.


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Pyramid Triangulate, Railroad

Triangulate Citrus Pale Ale, Brewer’s Reserve Railroad Avenue

March 6, 2017

Pyramid Breweries announced the release of its spring seasonal: Triangulate Citrus Pale Ale. 


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Stella Artois documentary

Stella Artois, National Geographic release documentary on World Water Day

Documentary highlights global water crisis
March 6, 2017

Stella Artois, a brand of Anheuser-Busch InBev, Leuven, Belgium, and National Geographic announced that a new documentary, "Our Dream of Water,” a film spotlighting the effects of the global water crisis, will make its world premiere on March 22 in celebration of World Water Day. The documentary, debuting on the National Geographic channel, was commissioned by Stella Artois as a part of its Buy A Lady A Drink campaign, an ongoing partnership with Water.org to help provide clean water to people in the developing world, the company says. 


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Amstel XLight

Amstel introduces Amstel Xlight

March 1, 2017

Amestel, a brand of Heineken USA, White Plains, N.Y., announced the launch of of a new light beer: Amstel Xlight. With 90 calories, 2 grams of carbs, 4.2 percent alcohol by volume and 4 international bittering units, Amstel Xlight is a sessionable, premium quality light beer with a full beer flavor not expected from a light beer, the company says. The new product, which launched March 1 in Arizona, Texas, and Boston, Mass.,is available in six-pack bottles, 12-pack cans and bottles, and a 24-ounce single-serve can.  


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Not Your Mom's

Small Town Brewery unveils Not Your Mom’s FMBs

New line builds on innovation, success of Not Your Father’s
February 28, 2017

Beginning March 1, Wauconda, Ill.-based Small Town Brewery, the makers of Not Your Father’s Root Beer, will introduce a new collection of artisanal brews that put a fresh spin on three classic American flavors. The new lineup includes Not Your Mom’s Apple Pie, Not Your Mom’s Strawberry Rhubarb and Not Your Mom’s Iced Tea.


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Craft beers added to Breakthru Beverage SC portfolio

Goodwood Brewing joins distributor’s network
February 27, 2017

Breakthru Beverage South Carolina, Ridgeway, S.C., will introduce select craft beers to its portfolio, beginning with Louisville, Ky.-based Goodwood Brewing Co. This represents Breakthru South Carolina’s first expansion into the beer marketplace, it says. 


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Tecate Fight Every Night

Tecate announces Fight Every Night social media, video campaign

Integrated campaign includes sweepstakes, mobile app
February 24, 2017

Tecate, a brand of White Plains, N.Y.-based Heineken USA, announced that May 6 is the long-awaited fight between Canelo Alvarez and Julio Cesar Chavez Jr. To enable the brand’s legal-drinking-age (LDA) boxing fans the chance to experience the excitement without stepping foot inside the ring, Tecate is giving consumers the chance to win a knockout lineup of prizes, including tickets to the big match, with its integrated Fight Every Night promotion from March 1 leading up to the fight, the company says.


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Redd’s Apple Ale releases more flavors

Blueberry Ale and Raspberry Ale permanent additions to beer lineup
February 21, 2017

Redd's Apple Ale, a brand of Chicago-based MillerCoors, is adding more variety to its beer lineup by introducing new flavors and bringing back fan favorites. 


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Dos Equis logo

Dos Equis announces new Cinco de Mayo campaign

Brand offers sweepstakes, chance to win trip to Mexico
February 15, 2017

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is giving legal-drinking-age consumers everything they need to spice up their Cinco de Mayo celebrations, the company says. From Mexican cantinas in the city to neighborhood backyard patios, the 360-degree program features national TV advertising, media partnerships and a national sweepstakes. 


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