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S’Quiela Beverage Co. now offers its S’Quiela Latin Cocktails line of premium flavored malt beverages with a tequila taste. 

After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, released a full-length commercial, “Airboat,” which reveals more of the character’s mystique and depth. In this latest installment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as he races airboats down sand dunes and spars in Samurai armor, the company says. 

Portland, Ore.-based Pyramid Breweries announced the launch of its 1977 Lager in commemoration of the NBA’s Portland Trail Blazers’ 1977 title run. As the third edition of the brew partnership with the Trail Blazers, raising a pint with this distinctly Portland beer celebrates the 40^th anniversary of the team's victorious season, the company says. 

Truly Spiked & Sparkling, a brand of The Boston Beer Co., added a new flavor to its lineup of spiked, sparkling waters. 

Fireman’s Brew introduced Fireman’s Brew IPA, its take on a West Coast-style IPA, the company says. 

For the upcoming holiday season, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is spreading the cheer with a fully integrated program supported by the brand’s There’s More Behind the Star credentials campaign. The campaign, featuring Academy Award-winning actor Benicio del Toro, brings Heineken to life by focusing on the brand’s quality, heritage and international footprint, the company says. There’s More Behind the Star represents the brand’s biggest campaign and highest media investment to date in the United States, it adds.