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Home » Topics » Category Focus » Beer

Beer
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2017 Nightclub & Bar show to host more than 600 exhibitors

Tradeshow and convention to take place March 27-29
February 15, 2017
Taking place March 27-29, 2017, at the Las Vegas Convention Center, Las Vegas, the Nightclub & Bar Convention and Trade Show will continue to bring the latest technologies, products and strategies for hospitality professionals in the bar, restaurant and nightlife space to the forefront.
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Pyramid Triangulate, Brewer's Reserve

Pyramid Triangulate Citrus Pale Ale, Brewer’s Reserve Railroad Avenue

February 15, 2017

Pyamid Breweries announced the release of its spring seasonal, Triangulate Citrus Pale Ale, and its limited-release Brewer's Reserve Railroad Avenue. 


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Henry's Hard Grape Soda

Henry’s Hard Grape Soda

February 13, 2017

MillerCoors announced the expansion of its Henry’s Hard Soda line with the addition of Henry’s Hard Grape Soda. 


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Lakefront Brewery offers free weddings, vow renewals on Valentine’s Day

Couples receive two free pints of beer
February 6, 2017

Lakefront Brewery, Milwaukee, announced that it will be offering free weddings and vow renewals on Feb. 14. As part of the love and romance of Valentine’s Day, anyone 21 and older, with a marriage license, can be wed for free at Lakefront Brewery, the company says. 

 


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Boston Beer Co. CEO announces retirement plans

Roper to retire in 2018 after 17 years at company helm
February 3, 2017

The Boston Beer Co. Inc., Boston, announced that Martin Roper, president and chief executive officer (CEO), plans to retire in 2018 after leading the company for more than 17 years. The Board of Directors has created a search committee and retained Korn Ferry to assist in identifying and evaluating the best candidates to succeed Roper as CEO, the company says.


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Sam Adams Hopscape, FAH

Samuel Adams Hopscape, Fresh as Helles

February 1, 2017

Samuel Adams introduced two new seasonal beers: Samuel Adams Hopscape and Fresh as Helles. 


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Consumers prepare for Super Bowl 51

Total beer sales to account for $1.2 billion
January 31, 2017

As the Atlanta Falcons and New England Patriots prepare to hit the gridiron Feb. 5 for Super Bowl 51, consumers across the country are gearing up as well. Many plan to catch the game on live TV and are figuring out which foods and beverages they’ll want when it’s time to sit down and watch the game.


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Portland Sangria Cider

Sangria Cider

January 26, 2017

Portland Cider Co. announced the release of Sangria Cider, the newest addition to its year-round 22-ounce bottle lineup. 


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Strongbow Orange Blossom

Strongbow Hard Apple Ciders debuts new orange blossom flavor

New flavor also part of variety pack
January 20, 2017

Strongbow Hard Apple Ciders, a brand of White Plains, N.Y.-based Heineken USA, announced its newest flavor, Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish, the company says. Like all Strongbow products, Strongbow Orange Blossom contains no artificial flavors or colors, it adds.


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Heineken_Hypnotize

Heineken Light launches commercial series featuring Neil Patrick Harris

Spot is first of three to launch in 2017
January 17, 2017

Heineken Light, a brand of White Plains, N.Y.-based Heineken USA, launched “Hypnotize,” its first TV commercial of 2017 in partnership with award-winning actor and brand spokesperson, Neil Patrick Harris. The new commercial kicks off a series of three spots, which showcase Heineken Light’s one-of-a-kind flavor through Neil’s signature wit and lighthearted humor, the company says. 


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