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Yellow Snow

Yellow Snow

Rogue Ales announced this year’s winter release of its classic Yellow Snow IPA. 


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Heineken USA brings back What’s Your Play retail program

Marketing program to offer weekly and daily prizes

Heineken USA, White Plains, N.Y., is upping the ante on game day with its What’s Your Play? portfolio retail program running from Jan. 1 to Feb. 28 during the football playoff weeks and the Super Bowl. 


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Dos Equis CFP

Dos Equis announces College Football Playoff marketing

Brand launches sweepstakes, Most Interesting Man Snapchat filter

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA and the first Official Beer Sponsor of the College Football Playoff (CFP), is encouraging fans to go for "Game Day Greatness" this season as part of the brand's commitment to premiumize and elevate the game day experience, the company says. 


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S'Quiela Latin Cocktails

S’Quiela Latin Cocktails

S’Quiela Beverage Co. now offers its S’Quiela Latin Cocktails line of premium flavored malt beverages with a tequila taste. 


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Dos Equis Airboat

Dos Equis reveals first commercial of new Most Interesting Man in the World

Most Interesting Man to sync with brand’s college football sponsorship

After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, released a full-length commercial, “Airboat,” which reveals more of the character’s mystique and depth. In this latest installment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as he races airboats down sand dunes and spars in Samurai armor, the company says. 


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Pyramid 1977

Pyramid Breweries launches third installment of 1977 Lager

Brewery hosts text-to-win contest

Portland, Ore.-based Pyramid Breweries announced the launch of its 1977 Lager in commemoration of the NBA’s Portland Trail Blazers’ 1977 title run. As the third edition of the brew partnership with the Trail Blazers, raising a pint with this distinctly Portland beer celebrates the 40th anniversary of the team's victorious season, the company says. 


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Heienken announces winners of 1864 Award for Responsibility, Sustainability

Harbor Distributing LLC, High Country Beverage take home award

White Plains, N.Y.-based Heineken USA announced that Harbor Distributing LLC of California and High Country Beverage of Colorado have been selected as this year’s recipients of the company’s 1864 Award for Responsibility and Sustainability. For the first time, the 2016 selection process considers environmental sustainability efforts, as well as best-in-class practices promoting responsible consumption and moderation, the company says. The award was presented to the winners on Oct. 20 at the Heineken USA annual National Distributor Conference in Chicago. 


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The craft of craft sodas, beers

New flavors inspire craft offerings
Barbara Harfmann
During a first-time visit to St. Louis in late August, my family and I had the opportunity to sample many beverages. We tried Bitt’s Cold Press, a cold-brew coffee that is brewed and bottled at St. Louis-based Arthouse Coffees, cooled off at an old-fashioned soda shop, and attended “beer school.”
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Saint Arnold Brewing Co. Cans

Saint Arnold adds to canned beer lineup

Weedwacker, Endeavor Double IPA now available in aluminum cans
Expanding on its lineup of canned craft beers, Saint Arnold Brewing Co. added two additional year-round brews to its canning program. Six-packs of 12-ounce cans of Saint Arnold Weedwacker and four-packs of 12-ounce cans of Saint Arnold Endeavor Double IPA now are available in stores.
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