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Home » Topics » Category Focus » Beer

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Busch Signature Copper Lager

Busch Signature Copper Lager

February 25, 2014
No Comments

Anheuser-Busch, the U.S. arm of Anheuser-Busch InBev, introduced Busch Signature Copper Lager in 12 Midwestern states.


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Budweiser 2014 FIFA World Cup Brazil bottles

Budweiser reveals ‘Rise As One’ 2014 FIFA World Cup campaign

Beer campaign includes TV ads, special-edition packaging
February 19, 2014
No Comments

In anticipation of the upcoming 2014 FIFA World Cup Brazil, St. Louis-based Anheuser-Busch’s Budweiser brand revealed “Rise As One,” a global creative campaign on behalf of its sponsorship of the tournament.


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Miller Fortune

Miller Fortune

February 12, 2014
2 Comments

MillerCoors LLC, a joint venture of SABMiller and Molson Coors, launched Miller Fortune lager to help the beer category regain share of the market that has been lost to spirits, wine and their drinking occasions, says Karina Diehl, communications manager for the Miller family of brands and multicultural brands.


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Anheuser-Busch retail channels

Anheuser-Busch focuses on success in retail channels

A-B's retail lab, Your BPA platform present personalized approaches to beer merchandising
Jess 200
Jessica Jacobsen
February 10, 2014
No Comments

Following steady performance in 2012, beer sales are proving to be a bright spot in the consumer packaged goods (CPG) market.


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Beverage News graphic

Anheuser-Busch to purchase Blue Point Brewing Co.

Acquisition adds 40 craft beers to A-B’s portfolio
February 6, 2014
No Comments

St. Louis-based Anheuser-Busch (A-B), the U.S. arm of Anheuser-Busch InBev, announced it has agreed to purchase Blue Point Brewing Co., a Long Island, N.Y.-based craft brewer that has more than 40 beers and sales concentrated along the East Coast. The move will bring additional resources to Blue Point's operations, allowing it to meet growing consumer demand for its brands, A-B says. Terms of the agreement were not disclosed.


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Beverage News graphic

New Holland Brewing Co. collaborates for Carhartt’s 125th anniversary

Commemorative craft beer set for fall release
February 3, 2014
No Comments

Holland, Mich.-based New Holland Brewing Co. announced a collaboration with Carhartt, a Dearborn, Mich.-based work wear brand, to brew a craft beer in honor of the clothing manufacturer’s 125th anniversary. The new brew will pay tribute to the hard-working people who wear Carhartt clothing, the companies say.


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Miller Fortune

MillerCoors introduces Miller Fortune to battle spirits, wine

Lager will hit the market in mid-February, company says
January 30, 2014
No Comments

MillerCoors, Chicago, will launch Miller Fortune lager in mid-February to help the beer category regain share of the market that has been lost to spirits, wine and their drinking occasions, says Karina Diehl, communications manager for the Miller family of brands and multicultural brands.


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news

Diageo plc reports half-year financial results

Spirits-, beer-, wine-maker sees strong growth in super-, ultra-premium brands
January 30, 2014
No Comments

Diageo plc, London, reported interim financial results for the six months ended Dec. 31, 2013. Following 2.2 percent growth in the first quarter, net sales grew 1.8 percent in the first half of the fiscal year, supported by 4.6 percent growth in North America, the company reports. Sales in emerging markets also were up 1.3 percent, but were negatively impacted by weakness in China and Nigeria, and sales in Western Europe were down 1 percent, continuing the improvement trend seen in the first quarter.


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BI News

Anheuser-Busch releases Super Bowl commercial teaser

“Hero’s Welcome” spot supports U.S. military
January 28, 2014
No Comments

St. Louis-based Anheuser-Busch’s Budweiser brand released a teaser trailer for its “Hero’s Welcome” commercial, which will premiere Feb. 2 during Super Bowl XLVIII. This 60-second advertisement, which is one of five Anheuser-Busch Super Bowl commercials running this year, continues Budweiser’s long-standing support of the U.S. military and celebrates returning troops, the company says.


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Four Loko Blue Hurricane

Four Loko replaces Coco Loko with Blue Hurricane flavor

New variety will debut this spring
January 21, 2014
No Comments

Phusion Projects, Chicago, introduced a new flavor to its Four Loko line of flavored malt beverages.


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