Minerva Brewing selects Pabst Brewing Co. as exclusive U.S. Importer
Premium Mexican craft brands to be added to PBC’s import portfolio
Cerveza Minerva, Mexico, announced that it has selected Pabst Brewing Co., Los Angeles, as its exclusive importer in the United States.
“We are thrilled to partner with Pabst Brewing Co. to extend our distribution to the U.S.,” said Michele Barbosa, Minerva’s co-founder and sales director, in a statement. “The U.S. has seen tremendous growth in Mexican imports, and we are eager to leverage Pabst’s strong sales platform and innovative grassroots marketing efforts to introduce our brands to American consumers. PBC is an iconic beer company, and we look forward to joining their diverse portfolio of distinctive brands.”
Simon Thorpe, chief executive officer of Pabst Brewing, added: “A critical piece of PBC’s strategy is to build our international brand portfolio with high-end, innovative craft brands. Many of our distributors and key retailers have recommended we add a Mexican craft beer to our offerings, and Minerva’s highly specialized beer makes it the perfect fit for us. We are proud to partner with Minerva, a trailblazer in Mexican craft beer, and are eager to bring their authentic brews to the States.”
PBC will begin selling a select number of Minerva’s brands in spring 2017. The launch will begin with a small number of test markets and slowly increase to national distribution. Terms of the partnership were not disclosed.