Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsBeer

Pabst Brewing Co. announces new brewery

Brewery to celebrate company’s history

July 15, 2015

Los Angeles-based Pabst Brewing Co., announced today that it will open a new brewery in Milwaukee on the site of the original Pabst Brewery, which was founded in 1844. Partnering with Milwaukee-based developers Zilber Ltd. and BRM, Pabst plans to sign a multi-year lease on a building within the Pabst brewery complex and expects to open the brewery to the public in the summer of 2016, marking a return to its hometown and birthplace, the company says.

The brewery will serve as Pabst’s hub for innovation and new product ideas, and will be a central feature of Zilber’s redevelopment of the Pabst brewery complex, the company says. In addition to brewing many of Pabst’s iconic pre-prohibition brands, such as Old Tankard Ale, Kloster Beer, Bock, Andecker, and others, the company also intends to brew new craft beers inspired by recipes from the Pabst archives, it says. The venue will offer visitors brewery tours, historical memorabilia, a tasting room, beer garden, and a restaurant and bar, which will serve food and feature exclusive small-batch brews only available on-site.

“The launch of this brewery in Pabst’s original home represents a long-awaited return to our roots,” said Eugene Kashper, chairman and chief executive officer of Pabst Brewing Co., in a statement. “Milwaukee is our home — the Pabst Mansion, the Pabst Theater, Pabst Farms, and this beautiful brewery complex — these are all part of Frederick Pabst’s amazing legacy, which we are honored to continue by returning to our hometown and birthplace.”

Ying Chan, president of BRM added: “We could not have found a more fitting partner for the old Pabst brewery complex. Pabst is finally coming home and will be in the same complex it occupied so many years ago. We are thrilled to be a part of the revival of Milwaukee’s brewing heritage.”

Deuhs, Pabst master brewer and longtime Milwaukee resident added: “Our brews will symbolize the historic progression of beer styles throughout our 171-year relationship with Milwaukee's beer lovers. We are looking forward to partnering with local residents and businesses and engaging with this community that has been so supportive and loyal to us over the years.”

A Letter of Intent has been signed and the lease agreement is expected to be signed by Aug. 15. Terms of the agreement were not disclosed.
 

KEYWORDS: domestic beer new brewery Pabst Brewing Co.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Carbonated Soft Drinks
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Pepsi Prebiotic Cola

Pepsi offers limited online release of Prebiotic Cola

Airheads Soda

AIRHEADS enter beverage market

Buffalo Trace Distillery

Buffalo Trace Distillery pays homage to its region’s heritage and history

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Pabst Brewing announces new CEO

    See More
  • Craft Brew Alliance and Pabst Brewing Co. announce brewing agreement

    See More
  • Pabst opens new craft brewery, beer garden

    See More

Related Products

See More Products
  • nonmilk.jpg

    Milk-Based Beverages 1st Edition

  • nanoinbev.jpg

    Nanoengineering in the Beverage Industry 1st Edition

  • bigfood.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing