Beer
Beer RSS Feed RSS

Tiger Beer WWF partnership

Tiger Beer, WWF launch wild tiger awareness campaign

Beer brand will remove tiger image from bottle to heighten awareness

Tiger Beer, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, is embarking on a six-year global partnership with the World Wildlife Fund (WWF), starting with a $1 million donation to support the organization's tiger conservation efforts.


Read More
Not Your Fathers Root Beer

Small Town Brewery announces partnership with Jet Tila

Celebrity chef of Food Network’s “Cutthroat Kitchen” creates original recipes using Not Your Father’s Products

Small Town Brewery, Wauconda, Ill., announced a new partnership with chef Jet Tila, restaurateur, best-selling cookbook author and star of Food Network’s “Cutthroat Kitchen,” “Iron Chef America” and “Chopped.”


Read More

Pabst opens new craft brewery, beer garden

Pabst Milwaukee Brewery opened April 12
The Pabst Brewing Co., Los Angeles, announced the official opening of Pabst Milwaukee Brewery, the company’s first craft brewery. A firkin keg tapping and blue ribbon-cutting ceremony took place April 12 with Milwaukee Mayor Tom Barrett, Milwaukee County Executive Chris Abele, Pabst Chairman Eugene Kashper and Pabst Chief Executive Officer Simon Thorpe.
Read More
HEINEKEN

HEINEKEN USA segments channels, fosters retailer success

Millennials, Hispanics key demographic for brand
Barbara Harfmann
Although category management and merchandising commonly are associated with shelf resets and assortment rationalization, for White Plains, N.Y.-based HEINEKEN USA, it is much more than that. The global beer company works to thoroughly understand its consumers’ beer-drinking occasions while building relationships with retailers that will drive long-term, sustainable customer loyalty, says Vikas Satyal, senior director of category development.
Read More
Shock Top

Beverage brands launch first-ever package redesigns

Shock Top, Wicked Joe Organic Coffees announce new packaging
“Shock Top is known for its laid-back, carefree vibe, but this year, we’re growing up without letting go of being young. We’re turning up the volume with a vibrant, new energy and look that’s ready to shake things up,” said Jake Kirsch, vice president of Shock Top, in a statement.
Read More
Shock Top

Shock Top launches brand refresh

New packaging features new Wedgehead, logo
Shock Top rolled out its first major brand refresh. The new look and feel still embodies the carefree spirit of the brand, but with a fresh, youthful optimism, the company says. The new look will be reflected across all brand assets and activations, the company says.
Read More
Yuengling & Son

Yuengling & Son launches package redesign for core beers

New packaging features company’s eagle-and-barrel icon
Last month, Yuengling & Son Inc. began rolling out packaging updates for its core brands: Yuengling Traditional Lager, Light Lager and Black & Tan. “We are excited to introduce updated packaging of our core brands, which features our powerful Yuengling Eagle & Barrel icon, a proud symbol of our family owned brewery since 1829,” said Dick Yuengling, owner and president, in a statement.
Read More

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!