Beer - Articles - Page 104 | Beverage Industry

Marnier-Lapostolle Foundation awards $5.8 million grant to FAST

Museum of beer to open in 2018

January 16, 2017

Red Bull released “Mavens,” a three-episode web series about people who encourage others to shatter expectations and become more than what society traditionally permits, the company says.

Heineken announces They Score. You Score soccer campaign

Brand partners with UCL, MLS to give a prize for every goal scored

January 9, 2017

Heineken, a brand of White Plains, N.Y.-based Heineken USA, is strengthening its longstanding support of soccer by maintaining its partnership with the UEFA Champions League (UCL) and Major League Soccer (MLS), to ensure soccer fans stay engaged and refreshed throughout the 2017 season, it says. Beginning March 1, brand Heineken’s fully-integrated, 360-degree retail and on-premise They Score. You Score program will encourage legal drinking-age consumers to choose Heineken for all their soccer viewing occasions, while offering chances to win prizes with every goal scored during UCL and MLS matches, the company says.

Constellation Brands posts growth in third quarter results

Beer net sales up 16 percent

January 5, 2017

Constellation Brands Inc., Victor, N.Y., reported its third quarter fiscal 2017 results.

White Claw Hard Seltzer

January 4, 2017

Mark Anthony Brands Inc. now offers White Claw Hard Seltzer nationwide.

Rhode Sodah

December 22, 2016

Coastal Extreme Brewing Co., doing business at Newport Storm Brewery, introduced Rhode Sodah.

Heineken USA shares 2017 plans with distributor network

Four core brands announce marketing campaigns, new product launches

December 16, 2016

White Plains, N.Y.-based Heineken USA welcomed members from its distributor network to Chicago this fall to inform them about product and marketing news surrounding its four core brands: Heineken, Dos Equis, Tecate and Strongbow.

Heineken debuts slim can in Brazil

Brazil, Europe, Asia now offer Crown slim can

December 16, 2016

Heineken debuted a 250-ml slim can in Brazil in partnership with Crown Embalagens Metálicas da Amazônia S.A., a joint venture of Crown Holdings Inc. and Évora S.A, marking the first time Crown’s 250-ml slim can was made available in the Americas, the company says.

New Holland, Pabst Brewing announce partnership

Long-term agreement will focus on national distribution plans for craft brewer’s portfolio

December 15, 2016

New Holland Brewing Co. Founder and President Brett VanderKamp and Pabst Brewing Co. (PBC) Chairman Eugene Kashper announced that the two companies will enter into a long-term partnership agreement, effective first quarter 2017. The partnership will focus on the national distribution and sales of the Holland, Mich.-based craft brewer’s full portfolio of beers.

2016 Executive of the Year: Eugene Kashper of Pabst Brewing Co.

Chairman, chief executive officer premiumizes portfolio through partnerships

Jessica Jacobsen

December 12, 2016

It was only two years ago that Eugene Kashper, in partnership with a San Francisco-based equity firm, acquired Pabst Brewing Co. In the
Los Angeles-based company’s first year — 2015 — with Kashper serving as chairman and chief executive officer, Pabst Brewing saw its net revenue grow more than 20 percent while also diversifying its product mix.